Needs and Wants
Something necessary to survive.
What is a need?
Marketing is the action of selling and promoting two things.
What are products and services.
Informing, persuading, and reminding customers about your product using advertising.
What is promotion?
The most effective location to sell the product.
What is place utility?
Just do it.
What is Nike?
Something that would be nice to have but isn't required for survival.
What is a want?
A person who purchases goods or services for personal use.
What is a consumer?
Where you sell your product and how you get it to them.
What is distribution?
Having the product available at a certain time of year or a specific time of day.
What is time utility?
The happiest place on earth.
What is Disney World?
Water, food, shelter. Justify your answer.
What is a need?
An organization or enterprising entity engaged in commercial, industrial, or professional activities.
What is a business?
This is also called Marketing Information Management.
What is Marketing Research?
Communicating with the consumer to explain the benefit or features of a product.
What is information utility?
That was easy.
What is Staples?
Sports equipment, video games, Airpods. Justify your answer.
What is a want.
The process of businesses and consumers integrating to buy and sell products across the world.
What is globalization?
The act of how you provide the good or service the consumer wants.
What is selling?
Exchanging a product for some type of monetary value.
What is possession utility?
Is it in you?
What is Gatorade?
Wifi. Justify your answer.
What is a need or a want.
A way to intrigue your audience when marketing. Provide an example.
What is a visually appealing ad or engaging hook?
The 7 marketing activities.
What are distribution, selling, pricing, marketing information management, promotion, product service management, financing?
The types of utility.
What are form, place, time, possession, information.
The original. If your grandfather hadn’t worn it, you wouldn’t exist.
What is Old Spice?