Generations
Target Markets
Building a target Market
Promotion for Generations
Miscellaneous
100
This generation is also known as the MTV Generation or Latch Key generation.
What is Gen X
100
A specific group of consumers that have similar wants and needs.
What is Target Market
100
This is the term for developing a target market based on where a customer lives.
What is Geographic.
100
This generation would most likely watch the nightly news, which would be a good place to market to them.
What is the silent generation.
100
Where marketing happens
What is all around us!
200
This generation is the oldest generation living today.
What is GI Generation.
200
Focusing on this makes it easier to develop products people want.
What is the target market.
200
This is the term for developing a target market based one consumer characteristics such as age, gender and race.
What is Demographics
200
This generation will not sit through a 30 second commercial, and most likely will be watching Netflix.
What is Gen Y
200
Marketing accounts for what percentage of a products cost?
What is 50%
300
As kids of this generation, they were to be seen, not heard.
What is the Silent Generation
300
Target markets are important because no single product can meet everyone's_____________.
What is needs.
300
Describes consumers based on their interests and attitudes, opinions and lifestyle.
What is psycho-graphics
300
This generation will be shopping online, charging everything on their credit cards because they want it NOW.
What is Generation X
300
Guessing or assuming what a customer wants is an example of what type of focus?
What is inward
400
This generation has an attention span of only 8 seconds.
What is Generation Z
400
Selecting the correct one of these is paramount to developing a successful marketing program.
What is Target Market.
400
Another way you can determine the value of a market segment, based on amount of product purchased.
What is Product Usage.- Loyalty Cards
400
This generation will need extra help when making a decision.
What is GI or Silent Generation
400
The type of focus that uses research and the study of customers.
What is outward focus
500
This generation grew up with the mentality that EVERYONE is a winner.
What is Generation Y.
500
Another word for Target Market
What is Market Segmentation
500
Examples of this segmentation includes variety of toothpaste. Each brand meets different expectations.
What is Benefit Segmentation
500
This generation has savvy shoppers who know what they want.
What is Generation Z
500
The 4 p's of marketing
What is Product, Price, Placement & Promotion.
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