Elements of Communication
This refers to the originator of the message.
Who is the source?
When you can transfer Brandy’s music from your laptop to your iPhone, iPad, or Xbox.
What is convergence?
These are the five primary genres discussed by media practitioners.
What is...
1. Entertainment
2. News
3. Information
4. Education
5. Advertising
This news writing style puts the most important details who, what, when, where, and why at the top of the story.
What is the Inverted Pyramid?
Car dealership commercials are examples of this type of advertising.
What is a hard-sell ad?
This occurs when the source organizes and prepares to send the message.
What is encoding?
This use of mass media refers to the personal satisfaction or pleasure people get from media.
What is enjoyment?
The four subgenres of entertainment are...
What is festivals, gaming, drama, and comedy?
Important elements associated with hard news include accuracy, reporting factual information, and this principle that focuses on presenting a fair and balanced story.
What is objectivity?
These ads focus on facts about a product or its features.
What are informational ads?
This is the person or organization that gets the message.
Who is the receiver?
This use of media describes how people feel connected to media personalities through repeated exposure.
What is companionship?
This subgenre of news expresses an individual's or an organization's point of view.
What are editorials?
One of the four guidelines used to decide what is newsworthy, this refers to events that happened recently or are happening now.
What is timeliness?
These ads combine product information with intense urgency to get consumers to buy immediately.
What are hard-sell ads?
This is a sound in the communication situation that interferes with the delivery of the message.
What is noise?
This use of media helps people learn about the world beyond their immediate area.
What is surveillance?
This advertising subgenre provides information about the product with intense attempts to get the consumer to purchase ASAP.
What are Hard Sell Advertisements?
This type of journalism is the opposite of hard news, taking weeks or months of research instead of being produced within a few hours and under tight deadlines.
What is investigative reporting?
Advertising ranks at what number among the five major media content categories?
What is number 5?
When you write a thank-you note to your grandmother, send an email to your graduate teaching assistant, or call a friend on the phone, you are participating in this form of interpersonal communication.
What is mediated interpersonal communication?
This use of media provides explanations for why events happen in the world.
What is interpretation?
This is a guideline of hard news, exemplified by the phrase "Man Bites Dog."
What is unusualness?
One of the four guidelines used to decide what is newsworthy, this refers to events that are physically near the audience or feel psychologically close to them.
What is closeness?
These ads create positive feelings about a product or associate the product with a desirable lifestyle or emotion.
What are soft-sell ads?