The Communication Process
Any tool or method used to send messages between sources and receivers
What is a Channel?
Large, anonymous groups spread out geographically
What are Mass Communication Audiences?
This communication setting involves individuals in a physical space
What is Interpersonal Communication?
Where information and data come from
What is a Source?
Thinking about what someone communicated to you
What is Decoding?
Audiences choose what media they see and hear and can choose which companies communicate with them
What is Audience Segmentation?
Complex organizations using machine aid transmit public messages to large audiences
What is Mass Communication?
Channels for mass communication and the companies and organizations that transmit the messages
Mass Media
This role involves a source, encoding, messages, and channels
What is Transmitting?
People share, collaborate, and create their own content
What is User-generated Content?
Messages are sent to specific targets and have immediate feedback
What is Interpersonal Communication
Response to messages from a source
What is Feedback?
Anything that blocks or disrupts communication.
What is Noise?
When companies acquire or purchase companies and join them together
What is Convergence/Corporate Convergence?
This communication setting requires a source, machine, and receiver
What is Machine-Assisted Interpersonal Communication?
Any person or group controlling what information reaches the public
What are Gatekeepers?
This role involves decoding, feedback, and noise
What is receiving?
Examples of this form of media include newspapers, magazines, and articles
What is Mass Media/Media Vehicles?
This communication setting involves complex encoding and customization options using words, symbols, and images
What is Machine-Assisted Communication?
The method or tool used to communicate and send information
What is a Channel?