Interviews
Additional video that is used to help tell the story in a visually appealing manner, reinforce a point the speaker is making, and cover edits.
What is B-roll?
the process of planning for a production which includes several phases: brainstorming, research, writing, storyboarding, shot list, site survey
What is pre production?
a specific group of people with shared characteristics who are most likely to be interested in a specific product or service.
What is a target audience?
The background used to chroma key people onto different backgrounds
What is blue or green screen?
Something you can do to keep an interview engaging and conversational. (helpful in friendships and relationships too!)
What is active listening?
a visual representation of the main shots of the production, used as a reference when planning with cast and crew (a comic book version of your script)
What is a storyboard?
Characteristics you can use to sort people into groups (examples: age, race, ethnicity, gender, marital status, income, education, employment, hobbies)
What is a demographic?
the process of isolating a single color or brightness value in an image, and using software to make that value transparent, allowing another image to show through.
What is keying?
questions that can't be answered with a yes, no or one word answer.
What is an open-ended question?
a short summary of the idea/story you are going to tell in your video or film. This document is presented to the Producer who will finance the project.
What is a treatment?
The use of an athlete, actor or entertainer to sell a product
What is celebrity endorsement?
the comparative size of two objects within an image.
What is proportion?
The maintenance of continuous action and consistent detail across multiple shots in a scene.
What is continuity?
a list based on camera position and location needed for the production of the video/film
What is a shot list?
a catch phrase or phone number set to music which makes it easier for the viewer to remember the information (ie: Nationwide is on your side)
What is a jingle?
the angle of view that is achieved when objects are oriented correctly in the scene.
What is perspective?
an unscripted question that elicits additional information from the subject, based on a previous answer.
What is a follow-up question?
a visit to the actual location for production, to take notes about things that could impact the production such as lighting, noise, access to power, etc.
What is a site survey?
a short phrase or slogan that appears at the end of the commercial which the viewer will associate with the company or the product ( McDonald's "I'm Lovin it", Nike "Just Do It")
What is a tagline?
Use of make up, puppets, pyrotechnics, prosthetics. Any effects that occur during actual filming and not computer generated.
What are Practical Effects?