Potpourri
The timetable schedule for the program rollout is a critical element of a PR Plan. What is the name of the planning worksheet that we covered in class (see the lecture notes), which is named after its inventor?
What is a GANTT Chart?
Which type of objective is focused on creating awareness of a product, company, or issue by sharing information and attributes?
What is informational
What component of a media kit provides the story behind the story?
What is a backgrounder?
This type of media is often overlooked in media relations. Coverage in this area of media can be very beneficial to generating interest in your product or service.
What is Trade and specialized business media
Another common means of assessing the impact or value of media relations is a metric known as this(Chapt 7)
What are impressions
This phase in a strategic plan measures progress against stated goals and objectives.
What is Evaluation?
How many objectives (more than one, less than five) - the range that is the right amount for a PR campaign?
Two or three
Which of the following geometric shapes is used to format the news release
What is the inverted pyramid?
What is the term that describes a process where a person of authority decides what information should move forward to a group or individual and what information should not?
What is gatekeeper
What does 5Ws and the H stand for?
Who What When Where Why and How
In a press release, you might need to include a brief summary paragraph about the organization you are writing about. It would appear at the end of the press release. What is this called?
What is a boilerplate?
After you have established the situation, identified your objectives, and segmented your target audience, what is the next step?
What is develop the strategy?
Which PR writing tactic is a short letter, typically mailed to specific people you have identified as gatekeepers at their media outlets?
What is a one-on-one pitch letter?
National and local newspapers, network and local broadcast stations, and radio stations are categorized as this
What is the news bureau that Tim Furlong covers for NBC10 when he is not teaching at Widener?
What is the Delaware Bureau?
ROPES stands for
Research, Objectives, Programming, Evaluation,
Stewardship
The strategy should be a clear statement of how you will achieve the objectives of your plan and what else?
What is how you will evaluate it
This writing tactic is delivered digitally and not only offers a written component but also has embedded live URL links to relevant materials.
What is a multimedia news release?
This theory states the news media have an agenda; they tell audiences what news to consider important.
What is agenda setting?
At the Philadelphia Inquirer what is Melanie Burney's job title and what does she write about?
Go to https://www.inquirer.com/about/philadelphia-inquirer-newsroom-staff-20210622.html
Education Reporter
I write about education in New Jersey, focusing on issues and trends that shape learning for the state's K-12 students in public and charter schools.
Situation analysis, objectives, target audience(s), key message(s), strategy, tactics, measurement and evaluation, timetable, and budget are the elements of what document?
What is a strategic plan?
A ______________ is what you want your target audience to understand and accept after the programming has been implemented.
What is Key Message?
This writing tactic is typically submitted to a newspaper by a reader or an outside expert with a view on a timely and relevant topic. The writing can be informational, persuasive, and critical.
What is an op-ed?
The old standard of PR measurement when it comes to measuring news coverages is known as this
What is Advertising Value Equivalency?
This organization provides a style manual that allows journalists and PR people to write with the correct format, spelling and punctuation for thousands of words and phrases.
What is the Associated Press style book