This audience makes more than 80 percent of the household purchase decisions.
What is women?
100
Providing advice or tacitly supporting an illegal activity of a client or an employer.
What is conspiracy?
100
This internet exploded as a communicative force in this decade.
What is the 1990s?
100
The most widely used document issued by practitioners to news media.
What is a news release?
100
"B-roll"
What is unedited video pictures submitted by a practitioner?
200
The most significant aspect of the US mass audience.
What is diversity?
200
This type of person would have the most protection from, or likelihood of winning, a defamation suit.
What is a private citizen?
200
These three essential PR skills are greatly enhanced by the use of computers.
What is project management, digital presentation and time billing?
200
Editors want the main facts of a news release listed here.
What is opening paragraph?
200
Satellite tranmission is the most cost-effective manner of distributing these.
What is a video news release?
300
The medium where a communicator likely has the most influence.
What is television?
300
Most cases of plagiarism in college come from this.
What is "straight copies" from the internet.
300
This term describes the natural internet/web spread of ideas that helps spur social movements and trends.
What is viral marketing?
300
The creation of a professional-looking publications from a personal computer is known as this.
What is desktop publishing?
300
Two major selling points for a radio media tour.
What is low cost and convenience?
400
A critical public that isn't convinced by fads, vote consistently, are more avid consumers of mass media, are an excellent source of volunteers, and are extremely health-conscious.
What is seniors?
400
Unauthorized use of well-known entertainers, athletes or other public figures in an organization's publicity and advertising materials.
What is misappropriation of personality?
400
These special websites are used as collaborative spaces where ideas or guidelines can be shared and developed with multiple audiences.
What are wikis?
400
A quick reference tool for a reporter that gives additional background about an event, product or company.
What is a fact sheet?
400
Personal online journal
What is a BLOG?
500
The best medium to reach a "captive" audience.
What is radio?
500
Lasts for the life of the creator plus 70 years for individual works
What is a copyright?
500
The emergence of cable, satellite and DSL service are collectively referred to as this.
What is broadband?
500
PR Newswire and Business Wire are examples of this.
What are electronic news services?
500
talking head
What is the technique of a spokesperson or celebrity talking directly into the camera for 30 seconds?