Sport Law
This law provides employment protection and access to public accommodations for people with disabilities
What is the American's with Disabilities act?
Gate revenue/ticket sales, Sponsors, Media rights, Licensed merchandise
What are sources of revenue for professional sport?
Activities, institutions, and processes for developing, communication distributing, and exchanging things that are valued by sports customers and/or fans
What is sport marketing?
The growing interdependence of the world's economies, cultures, and populations, brought about by cross-border trade in goods and services, technology, and flows of investment, people, and information.
What is globalization?
Total cost of family of four attendance Tickets, drinks, food , programs parking
What is the fan cost index?
An agreement between two or more parties that is enforceable by law.
What is a contract?
Balance where supply meets demand
What is market equilibrium?
Product, price, place, promotion. Also known as the "4 P's."
What is the original marketing mix?
Physical participation in a sport event like a marathon
What is active sport tourism?
Sampling, Open House, Coupons, bundling
What are types of sales promotions?
This law provides that no person shall, on the basis of gender, be excluded from participation in, be denied benefits of, or be discriminated against in any education program that receives federal financial assistance.
What is Title IX?
When pro teams pay a penalty for each dollar their team salary exceeds the tax level.
What is the luxury tax?
This "P" includes sports goods such as apparel, services such as agent representation as well as the sporting events themselves.
What is the product?
International Expansion of Sport Leagues
What is an example of globalization in sport?
When one dominant sponsor holds all of the rights to use the sport entity's publicity for corporate marketing objectives
What is an exclusive sponsor?
1. Duty or standard of care; 2. Breach of duty; 3. Injury, damage or loss; and 4. Connection to the injury/loss/damage caused by the breach of duty.
What is negligence?
The amount of a product consumers are willing to buy based on price
What is the law of demand?
When companies use Sport imagery w/in marketing messages
What is marketing through sport?
Hosting events at sites w/infrastructure and having recycling plans
What are ways to make events more sustainable?
Get people from buying single game tix to packages or season tickets
What is the escalator concept?
Develop, implement, manage
What are the three parts to the risk management process?
A report that summarizes all of an entity's assets, liabilities, and equity as of a given point in time
What is a balance sheet?
When sport fans are also their target marketing so ads placed in things that sport fans use (magazines, websites etc)
What is sport segmented marketing?
The flow of technology from country to country.
What is technoscape?
Providing merchandise, food for volunteers, or transportation