Intro to Marketing
Intangible things such as haircuts
Services
The law that bans gender discrimination in schools that receive federal funds.
Title IX (9)
Name 5 forms of entertainment
answers vary
Tangible things such as sports equipment
Goods
NHL team located in Buffalo New York
Sabers
Refers to the group of consumers the business expects to actually purchase the product.
Target audience
Name 3 categories of sports
Amateur, high school, college, Youth, professional, olympic, extreme, international sports
Who organized the first Olympic games?
The Greeks
The words used to describe something that is every part of our lives.
ubiquitous
NFL team in Atlanta, Georgia
Falcons
The process of developing, promoting, and distributing products, goods, or services to satisfy customers’ needs and wants
Marketing
All the marketing activities are designed to satisfy the _______ and _________ of sports consumers.
Needs and wants
The process of developing, promoting, and distributing products or goods and services, to satisfy customers’ needs and wants through entertainment, amusement, or method of occupying time.
Entertainment marketing
A specific group of consumers that an organization selects as the focus of its marketing plan
Target Market
Who won the NCAA mens baskteball tourney last year?
UConn
Getting the product into the hands of the consumer
Distribution
The two major components of sports marketing
marketing the sport and marketing through the sport
The place where a sporting event or entertainment show takes place is called a?
Venue
The 4 P's of the marketing mix
Product, price, place, promotion
What is the most popular sport in the world?
Soccer
The idea that organizations need to satisfy their customers while trying to reach organizational goals.
Marketing Concept
What role does the NCAA play in college sports?
It is a national organization that governs college athletics and oversees important decisions pertaining to athletics.
What term describes money typically traded for a good or service?
Transaction
Selling additional products tied to one name.
Cross selling
The Triple Crown is associated with what sport?
Horse Racing