Intro to Marketing
Intangible things such as haircuts
Services
The law that bans gender discrimination in schools that receive federal funds.
Title IX (9)
Name 3 types of events that fall under the 'entertainment' category
answers vary
Tangible things such as sports equipment
Goods
NHL team located in Buffalo New York
Sabers
Refers to the group of consumers the business expects to actually purchase the product.
Target audience
Name 3 categories of sports
Amateur, high school, college, Youth, professional, olympic, extreme, international sports
Who organized the first Olympic games?
The Greeks
The letters in NIL stand for what?
Name Image and Likeness
NFL team in Atlanta, Georgia
Falcons
The process of developing, promoting, and distributing products, goods, or services to satisfy customers’ needs and wants
Marketing
All the marketing activities are designed to satisfy the _______ and _________ of sports consumers.
Needs and wants
The process of developing, promoting, and distributing products or goods and services, to satisfy customers’ needs and wants through entertainment, amusement, or method of occupying time.
Entertainment marketing
A specific group of consumers that an organization selects as the focus of its marketing plan
Target Market
The team that the LA Dodgers beat this year in the National League to get to play the World Series
Milwaukee Brewers
Getting the product into the hands of the consumer
Distribution
A company that has legal permission from the licensor to use its intellectual property
licensee
The place where a sporting event or entertainment show takes place is called a?
Venue
The 4 P's of the marketing mix
Product, price, place, promotion
What is the most popular sport in the world?
Soccer
Competitors that provide the exact same or very similar product are called _______________ competitors
direct
What role does the NCAA play in college sports?
It is a national organization that governs college athletics and oversees important decisions pertaining to athletics... a sanctioning body
Which celebrity mumbled through the teaser for the 4th game of the world series this year?
Sydney Sweeney
The value consumers assign to a brand, the degree of recognition the brand has and how positively it is viewed
Brand Equity
The Triple Crown is associated with what sport?
Horse Racing