Entrepreneurship
Centers that offer new businesses low-cost offices with basic business support.
What are incubators?
The four functions of management.
Planning, controlling, organizing and leading.
Studying workers to find the most efficient ways of doing things and then teaching those techniques to others.
What is scientific management?
Sense of achievement, earned recognition, status, working conditions, and opportunity for advancement.
What are Herzberg's Motivating Factors?
Businesses recognized that they needed to be responsive to consumers if they wanted to get their business.
What is the marketing concept era?
Considered to be one important reason to become an entrepreneur.
What is profit?
An encompassing explanation of why the organization exists.
What is a vision statement?
Showing how every job could be broken into a series of elementary motions called therblig.
What is principle of motion economy?
Studies of which tasks must be performed to complete a job and the time needed to do each task.
Product, Price, Place, Promotion
What is the marketing mix?
Creative people who work as entrepreneurs within corporations.
Who are intrapreneurs?
The process of setting work standards and schedules necessary to implement the company's tactical objectives.
What is operational planning?
The tendency for people to behave differently when they know they are being studied.
What is the Hawthorne Effect?
Manager's attitudes generally fall into one of two entirely different sets of managerial assumptions, which he called Theory X and Theory Y.
Who is Douglas McGregor?
Dividing the market using the group's values, attitudes, and interests.
What is psychographic segmentation?
Specific geographic areas to which governments try to attract private business investment.
What are enterprise zones?
Coming up with as many solutions to a problem as possible in a short period of time with no censoring of ideas.
What is brainstorming?
Psychological needs, safety needs, social needs, esteem needs, and self-actualization.
What are Maslow's Hierarchy of Needs?
He believed that there are some needs that must be met before others.
Who is Abraham Maslow?
A three part business philosophy: a customer orientation, a service orientation, and a profit orientation.
What is the marketing concept?
Individuals or companies that invest in new businesses in exchange for partial ownership of those businesses.
Who are venture capitalists
Giving workers the education and tools they need to make decisions.
What is enabling?
The idea that employees try to maintain equity between inputs and outputs compared to others in similar positions.
What is the Equity theory?
He believed that a mixture of American and Japanese management approaches would be more acceptable to American managers.
Who is William Ouchi?
The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.
What is marketing?