Business Goals & Economics
Functional Areas of Business
Legal Forms of Business
Marketing Concepts
7Ps and 7Cs
100

The goal of a business focused solely on generating revenue.

What is profit?

100

This business area is responsible for hiring, training, and employee benefits.

What is Human Resources?

100

A business owned and operated by one individual.

What is a sole proprietorship?

100

A specific group of consumers targeted by a business.

What is a target market?

100

This “P” involves setting the amount consumers will pay for a product.

What is Price?

200

This economic system emphasizes private ownership and free markets.

What is capitalism?

200

This area focuses on creating strategies to sell products or services.

What is Marketing?

200

A business owned by two or more people sharing profits and responsibilities.

What is a partnership?

200

Dividing a market into groups based on demographics, geography, psychographics, or behavior.

What is market segmentation?

200

The “P” that involves the physical location or distribution channels of a product.

What is Place?

300

The three main goals of businesses.

What are profits, corporate social responsibility (CSR), and innovation?
300

This function involves acquiring resources, producing goods, and delivering services.

What is Operations Management?

300

This legal structure provides limited liability to its owners but is taxed as a partnership.

What is an LLC (Limited Liability Company)?

300

The entire experience a customer has while interacting with a brand.

What is the customer journey?

300

This “C” refers to meeting the needs and expectations of your audience.

What is Customer?

400

The three main forms of economies.

What are Capitalism, Socialism, and Communism?

400

This area focuses on managing cash flow, securing funding, as well as making forecasts and analyzing trends.

What is Finance?

400

A business type focused on charitable purposes and exempt from taxes.

What is a nonprofit?

400

This type of segmentation focuses on customers' lifestyle and interests.

What is psychographic segmentation?

400

This “C” is about establishing dialogue with the audience to foster relationships and trust.

What is Communication?

500

This measure of economic performance accounts for the total value of goods and services produced within a country.

What is Gross Domestic Product (GDP)?

500

Preparing financial statements and ensuring accurate records fall under this area.

What is Accounting?

500

This type of business is a separate legal entity and is owned by shareholders.

What is a corporation?

500

A company’s efforts to improve each step of the buyer’s experience.

What is customer experience?

500

The “P” that encompasses employees and their role in delivering services.

What is People?

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