Cognitive Dissonance
American social psychologist known for cognitive dissonance theory.
Leon Festinger
The ancient Greek philosopher known for his contribution to western philosophy.
Aristotle
He is known for coining the expression "the medium is the message" and for predicting our current online web environment.
Marshall McLuhan
He claimed that the most prevalent association with television viewing is a heightened sense of living in a world of violence.
George Gerbner
Known for forming a theory that helps explain intergenerational communication.
Howard Giles
Three mental mechanisms that people use to ensure that their actions and attitudes are in harmony.
Selective exposure, post decision dissonance, and minimal justification.
Three Classifications of Speech Situations
Courtroom (forensic), political (deliberative), and ceremonial (epideictic).
A visual era; mass produced books usher in the industrial revolution and nationalism.
The Print Age
Communication scholars seek to uncover the intentions behind media organizations, in order to understand what policies or practices are present.
Institutional Analysis
The movement toward or away from others by changing your communicative behavior.
Accommodation
The tendency people have to avoid information that would create cognitive dissonance because it's incompatible with their current beliefs.
Selective Exposure
Logical proof, which comes from the line of argument in a speech.
Logos
Mass productions of text lead to communication revolutions that greatly influenced these cultural and intellectual transformations.
The Renaissance and the Scientific Revolution.
A systematic study of television content. This attempts to measure the type of content displayed on televisions.
Message System Analysis
Two strategies that disrupt or create a flow of verbal and behavioral communication.
Convergence and divergence.
Three conditions that effect post-decision dissonance.
Importance of the issue, the delay in choosing between two equally attractive options, and the greater the difficulty of reversing the decision.
An argument in which one premise is not explicitly stated.
Enthymeme
An era of instant communication; a return to the global village with all at once sound and touch.
Electronic Age
Those who spend more time watching TV are more likely to see the “real world” through TV’s lens.
Cultivation Analysis
A concept that involves elderly people invoking age as a reason for not performing well.
Self-handicapping
Publicly urging others to believe or do something that is opposed to what the advocate actually believes.
Counter-Attitudinal Advocacy
Distinct standards for measuring the quality of a speaker.
Construction of an argument (invention), ordering of material (arrangement), selection of language (style), techniques of delivery, and memory.
Instead of one unified electronic tribe, we have a growing number of digital tribes forming around the most specialized ideas, and beliefs.
Global Village
When viewers’ real-life environment is like the world of TV; these viewers are especially susceptible to TV’s cultivating power.
Resonance
Five factors that effect the predisposition a person has toward focusing on either individual identity or group identity.
Collectivistic cultural context, distressing history of interaction, stereotypes, norms for treatment of groups, high group solidarity.