Marketing/Advertis
Graphic Design
Typography
Page Layout
Color
100
The process that drives branding and advertising.
What is Marketing?
100
Type, color, images
What are ELEMENTS of Graphic Design?
100
Includes all the various typefaces or weights in a type family.
What is a FONT?
100
We set these up in our page layout to create a visual frame around the design.
What are MARGINS?
100
The ink system used to match a specific corporate color. Also refers to SPOT colors.
What is PANTONE MATCHING SYSTEM or PMS?
200
The group of people for whom a marketing campaign is designed.
What is a Target Market or Target Audience?
200
Alignment, balance, margins, proximity, hierarchy, white space
What are PRINCIPLES of Graphic Design?
200
Fonts that include brackets or finishing strokes on each letter.
What are SERIF fonts?
200
The principle which helps us visually organize information from the most important to the least important.
What is HIERARCHY?
200
The four colors comprising "process" printing.
What is CMYK: Cyan, Magenta, Yellow, Black?
300

The process by which a company creates an image with which to promote their business. It includes everything a company prints, does, says and provides. (logo, colors, images, tagline or slogan, etc.)

What is BRANDING?

300
The process of putting preliminary ideas on paper.
What is SKETCHING?
300
The process of adjusting the space between two characters of type.
What is KERNING?
300
Three ways to format text for visual hierarchy.
What are WEIGHT, SIZE and COLOR?
300
Colors which create the most contrast and are opposite each other on the color wheel.
What are COMPLIMENTARY Colors?
400
Age, income, gender
What are the DEMOGRAPHICS (or characteristics) of a target market?
400
The first step in the Graphic Design process.
What is GETTING TO KNOW Your Client and Their Product?
400
The measuring system for type.
What is a POINT?
400
When we use this design principle, we are grouping together information that is related.
What is PROXIMITY?
400
A color mode used for the Web - or any on-screen application - NOT used for printing.
What is RGB: Red, Green, Blue?
500
The visual communication of ideas.
What is GRAPHIC DESIGN?
500
The last thing we do with a project before sending it to the printer.
What is PROOFING?
500
The name for the result of one word on the last line of a paragraph.
What is a WIDOW?
500
We use this principle to arrange elements on a page for visual organization and even spacing.
What is ALIGNMENT?
500
Colors which create the LEAST amount of contrast and are next to each other on the color wheel.
What are ANALOGOUS colors?
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