Product
Price
Place
Promotion
CSR
100
Nike and McDonland's typically use this under their logos
Slogan
100
What affects the pricing decision?
Internal and external factors
100
Name one outsource distribution function?
Amazon, DHL, Aramex, Ali Express, iHerb, Shein, ASOS, Namshi
100
___________ is when the company displays their product so that the customers can try it before purchasing
Product Demonstration
100
What is Corporate Social Responsibility?
Companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.
200
What is name, term, sign, symbol, design, or a combination of them intended to identify the goods and services of the business?
Brand
200
What is set based on the consumer perception?
Demand based pricing
200
True or False: Place decisions are only relevant for physical products and not services
FALSE
200
Name this kind of promotion
Point Of Sales Display (POS)
200
What distinguishes Corporate Social Marketing and aims to drive?
Behavioral Change
300
What consumers really buy?
Core Product
300
What is the difference between the cost of a good or service and its selling price?
Markup
300
Which market intermediary will sell the products it has purchased directly to the end-user for a profit.
Retailer
300
What is kind of promotion is immediate, customized, interactive, and well suited to highly targeted marketing?
Direct Marketing
300
Give an example of a CSR Initiative related to promotion!
% of sales goes to charity
400
What is the name of this sticker
Labeling
400
What is offering several products for sale as one combined product?
Bundle Pricing
400
True of False: A company selling handmade crafts on Instagram is using a direct distribution channel
TRUE
400
Name the two promotional mix strategies
Push Strategy & Pull Strategy.
400
What principle is used when a fast food chain creates CSR initiatives supporting health issues?
Smell Test
500
Which P is mostly linked to CSR initiative and constructed to become environmentally friendly
Packaging
500
What pricing strategy is used when an item is made to be specifically used with another item?
Captive-Product Pricing
500
An important function of the marketing channel and the joint effort of all channel members to create a ___________ to better serve their customers.
Supply Chain Management
500
Name three ways of digital marketing
Social Media, Search Engine, Application, Email, Website
500
Name three key CSR issues
Environmental management, labour standards and working conditions, employee and community relations, social equity, gender balance, human rights, good governance, and anti-corruption measures