What are Signals?
TikTok Performance focused campaigns rely on what data from advertisers?
Signal
What are the two Web Signal solutions offered by TikTok:
TikTok Pixel and Events API
Name three values of using Signals:
Performance Optimization, Campaign Measurement and Audience Segmentation.
This small snippet of code can be placed on a website to measure actions from a user.
TikTok Pixel
What are the two types of signal data captured?
Event and Identity Data
What is the primary solution for App Signal adoption at TikTok:
MMP (Mobile Measurement Partner)
Which company adopted Signals and increased their spend from $500k to $3.5m?
BetterHelp
True or False: Advertisers are shifting to a "client side" tracking model similar to Facebook's Conversion API (CAPI).
False
Conversion campaigns optimizing to signals events observed better ___ ___ ___ compared to traffic campaigns.
Cost per Acquisitions (CPAs)
This server to server (S2S) solution provides a way for advertisers to directly share user actions with TikTok.
Events API