Research
Before starting primary research, you should always start __________ to save time and money by discovering what relevant research has already been done.
Secondary Research
How can you ensure your goals and objectives are strategic?
By making sure they support the accomplishment of the organization’s mission.
Which of the following is NOT one of the five guidelines for effective calendaring?
Don’t be afraid to conflict with competitors.
True or False: Results measurement uses the same tools or methodologies that we use in gathering research.
TRUE
Go around the group and share your favorite childhood memory
Awwwwweee
A SWOT analysis is a strategic planning tool that helps identify an organization or project's…
Strengths, Weaknesses, Opportunities, and Threats
How does a public choose which messages to pay attention to?
According to self-interest.
One difference between controlled and uncontrolled media is:
Uncontrolled media has more credibility.
What is the should be established in your objectives at the beginning of planning?
Research criteria
FREE FOR ALL!!!
Elect one person with a cell phone
Text someone in your contacts. The second person to receive a response will get points.
Which of the following is most often people’s overriding self-interest?
- Power
- Fame
- Care and Concern
- Money
Care and Concern
What does a slogan or hashtag do?
Reduces your strategy and overriding message to a few words.
Which of the following is NOT a measure used to evaluate social media success?
CPP or cost per public
What are the two elements of evaluation in the Strategic Communications Matrix?
Evaluation Criteria and Tools.
Sell me...
Dill Pickle Lip balm
Which of the following is NOT a reason we need to know a public’s self-interest?
To manipulate a public, we have to use their self-interest
When creating your campaign plan, you should focus on one ________ at a time
Public
Determining the right medium or channel to send the message depends upon what two factors?
The message itself and the public to be reached.
On which implementation management tool can you assign responsibility for tactics?
Task List
What is a secret you have not told anyone else?
Points will be based on shock value and severity of secret.
How can you reduce sampling error?
Increase the sample size
What are the three components of a big idea?
Big idea strategy, visual representation and slogan/hashtag
Which of the following should be included in a good budget?
Detail, quantity, and per item cost.
What best describes Advertising Value Equivalents (AVEs)?
Are not the value of communication.
Take the ugliest selfie possible, post it to Instagram with the caption "How do you spell Instagram???"
(If no Instagram account, post to most used social media platform)