Research
This type of research is firsthand information gathered specifically for your current purpose.
What is Primary Research?
The result or desired outcome that solves a problem, takes advantage of an opportunity or meets a challenge.
What is a goal?
Email and in-person conversations are examples of this category of communications channels.
What is Highly personal communication?
These are bulleted details that include facts, testimonials, examples and all other information or persuasive arguments that support a specific public’s primary message.
What are secondary Messages?
Go around the group and share your favorite childhood memory
Awwwwweee
A SWOT analysis is a strategic planning tool that helps identify an organization or project's…
Strengths, Weaknesses, Opportunities, and Threats
This is how you define and separate publics by demographics and psychographics to ensure more effective communication
What is Segmenting?
These are communications channels that are owned by a third party who can be persuaded to tell your organization’s story using their own resources and at their cost.
What is Earned Media?
What is the should be established in your objectives at the beginning of planning?
Research criteria
FREE FOR ALL!!!
Elect one person with a cell phone
Text someone in your contacts. The second person to receive a response will get points.
This is a generic term that refers to a broad group of individuals who are connected to an organization in a similar way and who have a vested interest in that organization.
What are stakeholders?
This is designed to target immediate needs such as managing a crisis, launching a new product line and repairing a damaged reputation.
What is Short-Term Planning
It's the cost of converting a website or social media user into a customer.
What is Cost Per Action (CPA)?
What are the two elements of evaluation in the Strategic Communications Matrix?
Evaluation Criteria and Tools.
Sell me...
Dill Pickle Lip balm
This part of a strategic communication plan summarizes the organization’s challenge based on research and highlights potential obstacles that could hinder success.
What is the Situational Analysis?
Research shows that a message has to be repeated this many times over 30 days to yield 90% retention.
What is Seven?
Scheduling a grade-school poster contest (tactic 1) to conclude in time to use the winning posters in your efforts to solicit sponsorships from local businesses (tactic 2) is an example of this strategic calendaring principle.
What is Interactivity of Tactics?
On which implementation management tool can you assign responsibility for tactics?
Task List
What is a secret you have not told anyone else?
Points will be based on shock value and severity of secret.
When designing and implementing a survey questionnaire watch out for definitional differences, misunderstandings and misrepresentations as well as coding errors and/or problems that negatively influence response rates with this type of error.
What is a Nonsampling Error?
This is what a big idea slogan or hashtag does.
What is reduces your strategy and overriding message to a few words?
This social media platform would be chosen if you have a campaign that requires a significant amount of social media engagement from your key publics
What is TikTok - average time per day: 89 minutes?
What best describes Advertising Value Equivalents (AVEs)?
Are not the value of communication.
Take the ugliest selfie possible, post it to Instagram with the caption "How do you spell Instagram???"
(If no Instagram account, post to most used social media platform)