Survey Design
What to Ask
Why and When to Ask
How to Ask
Respondent Experience
100

single select question

multi select question

grids

open ended

What is question type?
100
General questions that narrow down the audience
What is the funnel?
100
Minimum or maximum number of responses for a specific question.
What is a quota?
100

Ask respondents to compare different objects to one another

What is ranking?
100

LOI 30+

10+ grids

8+ open ends


What is an unfriendly study to mobile users?

OR

What is respondent fatigue?

200

Ask if punch a, b or c in A1

What is survey logic?
200

Thank you for participating in this survey. We are interested in understanding your daily consumption of Starbucks coffee. This survey should take about 15-20 minutes to complete. Please be assured that all information will be used in aggregate and kept confidential. Thank you for your help!

What is a leading intro?
200
Name of person with the princess tent
Who is Sarah?
200
Respondents choose a best fit numerical response from a pre-defined scale
What is rating?
200
Questions are cut off the screen and not all answer options appear?
What is not mobile friendly?
300
Platform Legacy RN team will be learning
What is DK?
300
Name of person who has visited Disney more times than can be counted.
Who is Jessica?
300

Now that you’ve seen how much time can be saved by switching to our product, how likely are you to buy our product?

What is a leading question?
300
Scale of 0-10, shown only one at a time on the screen
What is NPS?
300

In they survey I answered:                                    CEO of market research company

Plano, TX

5800 Tennyson Parkway

What is PII?
400

8th grade

What is the recommended reading level of a survey?

400
FREE 400 POINTS

FREE 400 POINTS

400
Understanding the business problem and why the question is being asked in order to determine how to construct it correctly
What is Research Objectives?
400
Are you happy and well-compensated in your current employment?

What is a double-barrel question?

Or

What is 2 questions asked at the same time?

400
Name of person who has a dog named Crusher Bear
Who is Joy?
500
Recently celebrated a 10 year work anniversary
Who is Nick?
500

Tendency to answer questions in a manner that will be viewed favorably by others; can take the form of over-reporting "good" behavior or under-reporting "bad" or undesirable behavior.

What is bias?
500

The senior leadership team at Research Now-SSI is now known as...

Who is the Eagle Team?
500
An alternative to ranking, in which participants consider four or five items and are asked to choose which is most preferred and which is least preferred
What is a Max-Diff?
500
FREE 500 POINTS

FREE 500 POINTS

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