Stakeholders
Who works inside the business and helps it run?
internal stakeholders
In SWOT, the "W" stands for ___.
Weaknesses
The main aim of most private businesses is to make
Profit / money
what are the two customer groups
demographic / purpose
Name one internal stakeholder.
Manager / Employee / Owner.
Relying too heavily on one product is an example of which SWOT category
Weaknesses
What is market leadership.
becoming the top performer
What is a niche market
a small, specialized market for a particular product or service.
Name two external stakeholders.
Customer / Supplier / Government / creditors / competitors/ fundraisers / communities / trade associations / interest groups
Changes in technology and markets on both, broad and narrow scales would come under which SWOT category
Opportunites
Voluntary organisations usually aim to support
A cause, charity, or community need
What are two reasons why people participate in sport
performance, recreation, personal image, health maintenance, charity
How can customers influence a business, and how is this crucial to the business itself?
Through feedback, reviews and repeat visits.
A change in customer shopping habits, such as moving online, would be which SWOT category?
Threat
A business aiming to expand into three new countries in five years is setting what type of objective?
Geographic growth
What are the 5 barriers to participating in sport
cost, access, time, personal, cultural
How might government agencies affect a SAL business. What impact may this have?
By setting rules, funding, or health policies.
A new technology that reduces production costs could be both an opportunity and a threat. Explain why.
Opportunity if adopted / spend saved money elsewhere / could potentially be more time efficient
Threat if competitors use it first / large upfront cost for the technology / need people qualified to manage it / loss of jobs
What is diversification and provide an example of a SAL business who has done this
entering new markets (e.g. gym shark, whoop, my protein etc. offering new products/services)
Provide 3 ways a gym could be more inclusive of disabilities
Accessible facility design / Adaptive equipment / Staff training / Quiet or sensory-friendly areas / Assistive technology / Flexible policies / accessible facilities (lower water taps)