PORTFOLIO FOUNDATIONS & GOALS
KEY FINANCIAL TERMINOLOGY
SPECTRUM OF INVESTMENTS
FUN
100

An accumulation of financial and real assets designed to transfer purchasing power into the future.

What is a portfolio?

100

How easily an asset can be bought or sold.

What is marketability?

100

Common stocks (such as shares of Apple) belong to this specific asset category.  

What are variable-income securities?

100

What’s the color of a giraffe’s tongue?

Purple or black

200

The value of a $10,000 investment in Worlds of Wonder 10 years after its 1986 public offering.

$0

200

How quickly an asset converts to cash without significant loss of principal.  

liquidity

200

Short-term needs and emergency investments must prioritize high liquidity and safety of this.

What is safety of principal?

200

What’s the only fruit with outside seeds?

Strawberry

300

The dollar value that a $10,000 initial investment in Microsoft in 1986 grew to after 10 years.

What is $500,000?

300

Dividing capital among broad asset classes such as stocks, bonds, cash, and real estate.

What is asset allocation?

300

Corporate bonds, municipal bonds, and preferred stock fall under this asset category.

What are fixed-income securities?

300

Which letter is not found on the periodic table of elements?

J

400

Without clear financial goals, a portfolio is described as being like this object.

What is "a boat without a rudder"?

400

Spreading risk within or across classes using non-correlated assets.  

What is diversification?

400

Example of a speculative/alternative assets listed  on Slide 7.

What are options and futures alongside real estate and collectibles

400

How many Cheetah Girls are there in the movie series of the same title?

4

500

Holding both emerging firms and established companies in a single portfolio allows an investor to seek explosive growth potential without taking on this.  

catastrophic risk

500

A high-risk asset purchase where the probability of loss is substantial, but potential payoffs are very high.

What is speculation?

500

In the diversification example, rising oil prices benefit ExxonMobil but increase fuel costs for this company.

What is Delta Air Lines?

500

How many justices serve on the United States Supreme Court?

9

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