The Product
What is the main new feature of the iPhone Air?
A Thinner, Lighter Design
What’s the name of the idea that businesses should focus on customer needs?
The Marketing Concept
Name two of Apple’s biggest global competitors.
Google and Samsung
Apple buyers are often loyal to the brand. What’s this called?
Brand Loyalty
What material is used to make it lightweight?
Spacecraft Titanium
Apple uses which strategy: differentiated or undifferentiated marketing?
Differentiated
What country did Apple move production to avoid tariffs?
India
Why do people often upgrade even if their old iPhone works fine?
Marketing influence / perceived innovation
What is the starting price of the iPhone Air?
$999
Apple’s target market for the iPhone Air includes which group?
Tech-savvy millennials and young professionals
Which U.S. president’s tariffs created issues for Apple’s supply chain?
Donald Trump
Which market type does Apple sell in: consumer or competitive?
Both
What’s Apple’s biggest challenge when launching new phones?
Market saturation and competition
What’s another term for product differentiation?
Product innovation or brand positioning
What risk do tariffs create for Apple consumers?
Higher IPhone Prices
What motivates Apple’s target market: price or design?
Design/ Lifestyle Appeal