The PIO Role
Emergency!
PIO Products
Making News
Strategic Communications
100

The role of the public information officers is this.

What is... to get timely, accurate understandable information to the public in a timely manner so people can take action to save lives and minimize damage to property. 

100

A physical location used to coordinate critical emergency information, crisis communications, and public affairs functions.

What is..... a JIC - a Joint Operations Center

100

Delivering a public safety campaign is considered this.

What is... proactive PIO work

100

As a PIO, if you're asked a question by the media and you do not know the answer to, do this.

what is ..that depends 

100

This is developed and disseminated in advance of, during, and after an emergency to provide specific life and health-saving information

What is emergency public information

200

As a PIO you've assessed a disaster, this is the next thing you should do.

What is... set communications goals and develop smart objectives for implementing them. 

200

This is the fundamental type of emergency planning which is done under non-emergency conditions and includes procedures for future threats. 

What is ...deliberate planning

200

This is how FEMA best describes the purpose or role of external affairs

What is ...coordinates the accurate, coordinated, timely and accessible information to affected audiences, including the government, media, non-governmental agencies and the private sector. 

200
A news release is appropriate when... 

What is ... when there is a factual report of an activity or incident of news value 

200

This is the number of phases there are in FEMA's incident action planning process. 

What is 5. 

  • Phase 1: Understand the Situation
  • Phase 2: Establish Incident Objectives
  • Phase 3: Develop the Plan
  • Phase 4: Prepare and Disseminate the Plan
  • Phase 5: Execute, Evaluate, and Revise the Plan
300

An effective PIO does this...

What is... is strategic and able to perform under pressure. 

300

As a PIO this is the percentage of your time that you can expect to spend on non-emergency related activities 

What is... 95%

300

When creating the best talking points, do this

What is ...Talking points should be short, easy to understand statements that reinforce the key message.

300

Using acronyms in news releases may ...

What is... be a barrier to communicating with the public. 

300

In FEMA's 8 step communications model, this is the step that drives messages, channels and activities

What is... developing an action plan

400

As a PIO, your area has just been hit with a tornado, what is the first thing you should do?

What is...  Stop and assess the current situation and determine what people need to do in the coming hours. 

400

This structure can be used to manage any type of incident, including a planned events, regardless of their size or cause.

What is the incident command system

400
This part of the information cycle ensures accuracy

what is .... validation

400

Do this if find that you are not provided with the right question to present your message 

What is ... bridging?

400

This is  a nonverbal form of communication that appears attentive and shows appropriate emotions 

What is... expression

500

PIOs create these to help articulate the #1 thing you want your audience to know or do

What are .. key messages

500

This joint structure integrates incident information and public affairs into a unified organization that provides consistent, coordinated, accurate, accessible, timely and complete information to the public and stakeholders during incident operations. 

what is 

The Joint Information System (JIS)

500

These can Maximize timely dissemination of information, Reach diverse audiences and Facilitate information sharing and interactive communication

What are Web and social media tools  

500

When writing a news release this is the process for how it's organized 

What is .. inverted pyramid

500

This is the part of FEMA's communications cycle that is about collecting complete information for the public and stakeholders

What is ... gathering

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