Chapter 7
social network, aims at professional networking. You can post your resume, and employers can look for new hires
What is Linkedin?
key player in location based marketing ,due to Google Maps. When a customer searches for a location on these apps , it creates a marketing opportunity to deliver an ad.
What is Google?
the use of digital tools to impact social interactions and behaviors
Ex: Ai, social media, internet, smart phone
What is social technology?
internet/web tech available anywhere at all times. Consequences: distraction from family and work, lowering productivity, car accidents etc.
inspects contents of data packets as they pass through network. Used to detect cyberattacks
What is supply chain?
Aimed at organizing content on social network, also used to amplify marketing messages
What are hashtags ?
number of interactions and engagement within an online community or marketspace.
What is social density?
all individuals, businesses, and societies are responsible for their actions
What is responsibility ?
protects original forms of expression (books, movies, songs, art, photos, computer programs etc.) DOES NOT PROTECT IDEAS
What is copyright law?
an online platform where businesses sell products or services directly to other businesses, rather than to individual consumers.
Ex: Alibaba, Shopify, Amazon business
What is B2B e commerce websites ?
Top smartphone app in the US in terms of percentage reach. One of the top app in ad revenue
What is youtube?
What is Twitter?
all individuals, businesses, and societies are held accountable for consequences of their actions
What is accountability ?
protects the idea behind invention. DOES NOT PROTECT EXPRESSION.
What is patent law?
the way firms purchase materials they need to make products. highly information intensive and labor intensive
What is procurement process?
Retail e-commerce marketplace. Only retail e commerce app in the top used apps for adults
What is amazon?
network: company connects advertisers with websites to host ads
Ex: Google AdSense
what is advertising?
law in place the allows individuals to recover from damages done to them
What is liability ?
the illegal practice of using a well known company NAMES & registering them in hopes of reselling them
What is cybersquatting?
all goods not directly involved in production process (MRO goods)
What are indirect goods?
Mobile messaging/ social network app where users can post content that disappears quickly. Many advertising opportunities
What is snapchat?
inspects contents of data packets as they pass through network. Used to detect cyberattacks
What is deep packet inspection?
process where laws are understood and a higher authority ensures law is used
What is due process?
cyber crime registering a domain name by misspelling an existing domain to trick users into the fake one
What is typosquatting?
vendors serve a specific audience and their set of needs
What is a vertical market?