Some say this design tool was created in a haunted factory of vector graphics. It’s the most widely used tool by UI/UX designers today.
What is Figma?
This UX research method can feel like observing ghosts in their natural habitat, as it involves watching users interact with your design in a real-world setting.
What is Usability Testing?
This term, now widely used in design, stands for the overall experience a person has when interacting with a product or system.
What is User Experience (UX)?
This visual guide UX designers create maps out the steps a user takes when interacting with a product—like tracing the path of a lost soul.
What is User Flow?
When researchers create fictional characters representing different user types, they’re crafting these spooky profiles.
What are Personas?
This terrifyingly good tool helps with wireframes and prototypes, perfect for constructing the skeleton of your design, for macOS users only.
What is Sketch?
A witch’s cauldron isn’t the only place for deep conversations. This method of user research involves semi-structured interviews to gather valuable insights.
What is a User Interview?
The company that Don Norman worked for in the 1990s when he coined the term "user experience."
What is Apple?
When a product’s design demands too much of a user’s brainpower, it can lead to this dreaded, overwhelming feeling.
What is Cognitive Load?
After launching a product, this ongoing process collects user data to continuously improve the design.
What is Iterative Testing?
The ghosts of dead projects haunt this Adobe tool, notorious for bringing UX designers' nightmares to life with interactive wireframes.
What is Adobe XD?
Just like piecing together a mummy, this research method uses personas and user journeys to form a complete picture of user behavior.
What is Qualitative Research?
This 1988 book by Don Norman, which is considered a UX classic, explains how design can help people understand how to use products.
What is The Design of Everyday Things?
Hidden deep within certain apps or websites are these delightful surprises that users stumble upon, much like finding buried treasure in a cursed tomb.
What are Easter Eggs?
When users are asked to think out loud as they interact with a product, this method is used to gather insights into their thought process.
What is the Think-Aloud Protocol?
Not even ghouls can hide from this research tool, known for its eerie heatmaps and session recordings of users.
What is Hotjar?
Choose your poison wisely in this slit experiment, where two versions of your design are pitted against each other.
What is A/B Testing?
This profession, considered a precursor to UX design, focuses on making products easy to use and ensuring they meet user needs, often seen in physical product design.
What is Human-Computer Interaction (HCI)?
Before content fully loads, UX designers conjure up these ghostly screens to give the illusion of something lurking just beneath the surface.
What are Placeholder Screens?
This UX tool/method allows designers to test wireframes and prototypes with users to identify issues before development begins.
What is Prototyping?
Even witches use this digital collaboration tool to brainstorm spells and designs.
What is Miro?
This method predicts user behavior as if reading from a crystal ball, making it a powerful tool in the UX toolkit.
What is Predictive Analytics?
In 1993, this landmark project from IBM focused on creating more user-friendly computer interfaces, significantly influencing UX development.
What is the IBM CUE (Common User Experience) Project?
When users mysteriously disappear from a site without completing their task, this spine-chilling phenomenon occurs.
What is Abandonment?
This method records users’ screen movements and clicks, creating a heatmap to show where users are most active—like seeing ghostly fingerprints on the screen.
What is Heatmap Analysis?