Advertise for Less
Increasing Response
1st Class for Coach Fare
Get Your Mail in Shape
USPS Regulators
100
This is the process of grouping your mailings by zip codes
What is presorting?
100
This percentage of companies use direct mail campaigns.
What is 70%?
100
These are types of mailings that qualify for 1st class mail.
What are invoices, statements, and checks?
100
This is the year that shape-based pricing came into effect.
What is 2007?
100
The month and year that the USPS instituted the most recent increase in the first class stamp.
What is January 2013?
200
Instead of applying labels to a mail piece, mailers often save money by running their envelope through this piece of equipment.
What is an address printer?
200
This is the average response on a direct mail campaign?
What is 2.61%?
200
This is the number of mail pieces you would need in order to qualify for a discount on first class mail.
What is 500?
200
These three dimensions are taken into consideration when applying postage to a mail piece.
What is size, thickness, and weight?
200
He is the current Post Master General.
Who is Patrick A Donahoe?
300
This process allows you to do some of the work for the post office in exchanges for discounted postal rates.
What is work-sharing?
300
This is considered the cardinal sin in direct mail advertising.
What is using labels?
300
This is the lowest rate that you can get on first class mail that qualifies for a discount.
What is $.335?
300
By avoiding mailings in these shapes, you can help a company "stay in shape" with their mail.
What are secured by clasps or strings, enclosed in plastic material, bumpy from odd-shaped contents, square or low rectangular in shape, rigid and difficult to bend, or extremely thin and flimsy?
300
Priority mail now offers insurance for free up to this amount.
What is $50?
400
In order to qualify for a discount on generic mail, you need at least this many pieces of mail.
What is 200?
400
The addition of these 2 things can lead to increased response rate of over 500%.
What are personalization and color?
400
Both of these are required by the post office in order to qualify for discounts.
What are barcodes and presorting?
400
Up to this number of pages can be stuffed into a 6x9 envelope to maximize savings.
What is 22?
400
The the add campaign for "if it fits, it ships" was designed to increase use of these postal rates.
What is priority and express mail flat rate shipping?
500
These are 3 types of mailings that a company can receive discounts on.
What are circulars, notifications, pamphlets, catalogs, newsletters, or direct mailers?
500
The return on investment from a direct mail campaign becomes significant when you reach a response rate between these percentages.
What is between 1 & 3%?
500
This can allow a company to print both addresses and barcodes in the address block area of your documents.
What is document control software?
500
These are the dimensions that a 1st class letter cannot exceed.
What is 6.125" x 11.5', 1/4" in thickness or 3.5 oz in weight?
500
This is the amount that the USPS is in debt to the US Treasury Department.
What is $5.6 billion?
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