Follow the Leader
In 1900, this city pulled off a massive engineering feat by permanently reversing the flow of its main river to protect its drinking water.
What is Chicago?
If you wanted to hold your massively volumed, sky-high "mall bangs" in place in the late 1980s, this incredibly popular, aerosol-heavy hairspray brand was an absolute requirement.
What is Aqua Net?
Known for her bright pink hair, social activism, and clutch penalty kicks, this legendary American forward helped lead the USWNT to two World Cup titles before retiring in 2023.
Who is Megan Rapinoe?
Made famous by Chip and Joanna Gaines on Fixer Upper, this wooden wall paneling style became the absolute king of the farmhouse chic aesthetic.
What is shiplap?
Led by social manager Amy Brown, this fast-food brand revolutionized corporate social media by abandoning polite PR copy to aggressively roast competitors and sass followers on Twitter.
What is Wendy's?
Unlike English Bulldogs, Frenchies are famously known for this specific physical trait named after a nocturnal mammal which features ears that stand straight up.
What are bat ears?
While standard denim was out, this thick, ribbed cotton fabric—frequently worn as oversized, distressed button-downs layered over band tees—became a tactile staple of the 1990s Pacific Northwest grunge aesthetic.
What is corduroy?
The United States Women's National Team dominates the sport, having won a record four titles in this massive global tournament held every four years.
What is the World Cup?
While marketed as the ultimate way to entertain guests, HGTV hosts secretly pushed this layout style because it made it significantly easier for camera crews to shoot wide-angle footage.
What is open concept?
Taylor Swift is a genius marketer who famously builds intense fan engagement by hiding these cryptic, coded clues in her lyrics, music videos, and social media posts to tease upcoming projects.
What are Easter Eggs?
Widely parodied in the 1996 film Fargo, the distinct, musical accent of this state is famous for its heavily rounded "O" vowels and polite filler phrases like "don'tcha know" and "you betcha"
What is Minnesota?
This velour tracksuit brand—often featuring the word "Juicy" or a rhinestone crown across the backside—became the uniform of early-2000s paparazzi culture and reality TV stars.
What is Juicy Couture?
This hit 2002 sports comedy film stars Keira Knightley and Parminder Nagra as two young women navigating traditional family expectations while playing competitive soccer.
What is Bend It Like Beckham?
This viral, specific color aesthetic defined late-2010s and early-2020s flips, where everything from the vinyl floors to the couches was completely stripped of color in favor of a single, monochromatic tone.
What is Millennial Gray?
Originally marketed to rugged outdoorsmen, this 113-year-old brand achieved explosive viral growth in the 2020s by completely pivoting its marketing strategy to target women via millennial mom influencers and aesthetic pastel colorways.
What is Stanley?
While Napa is famous for Cabernet, this adjacent, slightly cooler California valley is world-renowned for its Chardonnay and Pinot Noir.
What is Sonoma Valley?
Led by controversial CEO Mike Jeffries, this retailer dominated 2010s mall culture by enforcing a strict, look-based "capsule policy" for its employees, whom they officially called "Models" rather than sales associates.
What is Abercrombie & Fitch?
In the hit comedy series Ted Lasso, this fiercely talented, fashion-forward model-turned-PR consultant is the ultimate champion of AFC Richmond’s women's soccer initiatives.
Who is Keeley Jones?
In the 2010s, high-maintenance granite lost its crown to this engineered stone surface, beloved by renovators because it is nearly indestructible, completely non-porous, and never needs to be sealed.
What is quartz?
Moving away from massive celebrities, modern brands frequently partner with these specific creators who have smaller, highly niche followings (usually under 50,000) because their audiences are way more engaged.
What is a micro-influencer?
Named after a British Prime Minister, this incredibly popular black tea blend gets its distinct, signature flavor from the addition of oil of bergamot.
What is Earl Grey?
Coined as a portmanteau of physical activity and relaxation, this hybrid style movement successfully challenged traditional workplace dress codes by integrating high-performance textiles into everyday tailored wardrobes.
What is athleisure?
Before retiring from international play, this iconic Mia was the face of American soccer, scoring 158 goals and winning the FIFA World Player of the Year twice.
Who is Mia Hamm?
Characterized by flat roofs, large floor-to-ceiling windows, and a seamless integration with nature, this architectural style from the 1950s and '60s is currently seeing a massive revival among design-forward buyers.
What is Mid-Century Modern?
This cosmetic brand faced massive internet backlash and intense financial scrutiny for its wildly opulent, tone-deaf Dubai "brand trips," where they flew dozens of TikTok influencers out on private jets to stay in luxury villas.
What is Tarte Cosmetics?