Marketing IQ
61% of consumers prefer to be contacted by brands via what means?
Phone
Left to their own (Google)
Digital Ads
At Events
Email
What is email?
-----BONUS QUESTION------
The average office worker receives this many emails daily.
(Closest without going over wins)
What percentage of that email is spam?
To secure a Customer for Life, how many Ivanti products do we typically need to sell them?
What is three?
----BONUS QUESTION----
What percent of Ivanti customers currently own 3 or more products?
Which ad performed best?
What is Number 2?
In 2018, these new regulations significantly impacted how Ivanti can collect and store information about our prospects and customers.
What is GDPR?
----BONUS QUESTION----
What does GDPR stand for?
Can break boards with their hands,
but faints at the sight of a needle.
Who is Adam Smith?
*Product Marketing*
Consumers stated preference for marketing emails are ones that are less about ___________________ and more about ___________________
What is... Less About Promotions and More about Providing Information
71% of buyers / readers say they were turned off by content that seems like a sales pitch.
On the product pages on Ivanti.com, there are buttons immediately beneath the banner (Left, Middle, and Right).
The best converting placement for a button is in which position?
What is the Left Side?
---- BONUS QUESTION ----
In 2018, on Ivanti.com, the best performing asset type (in ANY position on the page) was what?
Which Ad Performed Better? (ad pair 2)
What is number 1?
This acronym was used repeatedly by our executives in the opening session of SKO as they talked about departmental goals. What is the acronym and what does it stand for?
What are... OKRs - Objectives and Key Results
Audio Daily Double
Who is Sharlene Nauta?
*former SDR-extraordinaire,
now Corporate Communications Specialist*
Based on industry data, buyers are most willing to exchange their information for which of the following?
Most Willing to exchange information for:
Least Willing to exchange information for:
Ivanti customers completed over 850 of these in 2018.
What are Online Reviews? (up from 450 in 2017!)
----BONUS QUESTIONS----
Which three online review sites have the most Ivanti reviews?
What is the name of the Ivanti marketing program that solicits these reviews?
Which Ad Performed Better? (ad pair 3)
What is number 1?
In 2018, this acronym was used to represent Ivanti’s overall business strategy, and the meaning of letters has been expanded in 2019. What is the acronym and what does it now stand for?
What is GAIN?
Grow
Accelerate
Integrate and Innovate
eNable and eNgage
Played professional soccer in Sweden.
Who is Derek Boggs?
*Demand Gen Genius - Digital Marketing*
In 2018, this is the average word length of content that ranks on the first page of Google results. (Closest without going over wins)
What is 1,890 words?
----BONUS QUESTION----
In 2018, what percentage of B2B buyers consumed blog content as part of their buyer’s journey? (Closest without going over wins)
Interesting fact: On average, people spend approximately 37 seconds on a blog post.
On the Request A Quote page on Ivanti.com, which two factors most significantly impact conversion rates? (Someone completely filling out the form)
What is Changing the Area of Interest?
In order of improvement:
---BONUS QUESTION----
What is the process we use to get these kinds of data points?
This is the average attention span of a human as of 2018.
What is 8 seconds?
This catalog of known security threats, is at the heart of the new Ivanti Cloud "Patch Intelligence" Smart Advisor that will be introduced next quarter.
What is CVE?
----BONUS QUESTION----
What does CVE stand for?
Photo Clue
Was the model for an"American Girl doll
Who is Caitlin Doerflein?
*BDR, Americas*
According to Harvard Business Review, you are 7 times more likely to win a deal if you do this.
What is respond to prospects within one hour versus responding in two hours?
In 2018, Marketing “Sourced” what percentage of the overall Ivanti pipeline worldwide?
(Closest without going over wins)
What is 36%
Even with much tighter definitions of what it means for an opportunity to have been “Marketing Sourced,” this is SIGNIFICANTLY up from 24% in 2017.
In 2018, the average Google search included this many words.
What is 4?
These five variants of URL parameters are used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media.
What is UTM Parameters?
----BONUS QUESTION----
What does UTM stand for?
Was once a competitive belly dancer
Who is Erica Azad?
*claimed by Americans and Brits,
a Webinar Pipeline Gen Machine*