Mystery Guest
Show Business
Revenge of the Nerds
Food For Thought
Name the Technique
100
My life changed forever when my older brother gave me an old, fiberglass banana board to try out. At 14, I turned pro in my sport. I became the first in my sport to successfully land a 900 aerial maneuver. My company, Birdhouse, is one of the largest companies of its kind. It sells decks, wheels, and a clothing line.
Who is Tony Hawk Tony's family never predicted that he would make a living as a skateboarder, but they knew he had the determination to be the best at whatever field he chose. Hawk retired from competitive skateboarding at the age of 31, but still skates every day for his own enjoyment. His company covers all aspects of the sport. His Foundation, builds skate parks in low-income areas.
100
Born in Mississippi in 1954, I began my broadcasting career while still in high school. In 1983, I auditioned to haos a Chicago morning show. My award-winning, internationally popular talk show ran for 25 years. I am the first African-American billionaire.
Who is Oprah Winfrey Media mogul Oprah Winfrey began her broadcasting career at the age 19, as bot the youngest and the first Africa-American female news anchor in Nashville,Tennessee. She gained Hollywood success in the 1985 by appearing inn Steven Spielberg's film "The Color Purple."
100
I helped popularize the home computers. One of the companies I co-founded produced the movies Finding Nemo and The incredibles. The name of the first company I co-founded is the same as a popular fruit that keeps the doctor away.
Who is Steve Jobs Technology pioneer Steve jobs (1955-2011) was the co-founder, chairman, and CEO of Apple Inc. He also was the co-founder of Pixar Animation Studios. In 2011, the business briefly became the most valuable publicly traded company in the world, surpassing oil giant Exxon.
100
I wasn't the first restaurant serving hamburgers, but my founders were the first to use the what they called the "Speedee Service System." This business is still named after the brothers who started it, but it was an entrepreneur named Ray Kroc international chain of restaurants. You might know me by my logo, the Golden Arches.
What is McDonald's In 1955, entrepreneur Ray Kroc opened the first McDonald's franchise, purchasing the entire company from founder Dick and Mac McDonald in 1961 for only $2.7 million. The brothers didn't invent the hamburger or fast food, but their fast, efficient methods inspired Kroc, then a 52 year old mixer salesman with the notion that Americans preferred to eat and run, rather than dine out.
100
• The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, cause, or person. • The art of persuasion.
What is Propaganda
200
I grew up with grandparents and parents who made great tasting food. With their help, I learned how to cook. On my syndicated cooking show, I whip up delicious 30 minute meals. Everyday "faves" include French toast, pasta, burgers, and stuffed artichokes. I sell my own line of cookware, cutlery, and olive oil, too.
Who is Rachael Ray Rachael turned a family tradition of cooking and restaurant management into a successful business franchise. A variety of jobs in the food service industry and experience with different cooking styles let to local television success. She eventually became the host on the Emmy Award Winning Program 30 minute meals on Food Network Television. Ray's Yum-o!
200
Nominated for two Academy Awards, I am a popular male actor. I enjoy acting and making music, but my work as a film producer allows me to make entertaining movies like The Karate Kid. You might say I believe "men in black" are very sharp dressers and that Independence Day is America's greatest holiday.
Who is Will Smith Actor, director, songwriter, and film/television producer Will Smith is well known for his blockbuster movie roles. In the late 1990's, he founded Overbrook Entertainment, a production company that produces Hollywood movies. As a film producer Smith develops ideas, hires directors, suggests actors to play leading roles, and oversees budgets. Smith also uses his fame to fund local well-water projects to provide safe clean drinking water to people in the developing nations.
200
At 13, I tapped into my love of math and science and developed my first computer program. I attend Harvard University but left to pursue my dream of starting a computer business. In July 1975, in a letter to my partner Paul Allen, I called our new partnership, "Micro-soft"
Who is Bill Gates Bill Gates discovered his interest in computer programming in the elementary school. Years later, while at Harvard University, Gates Developed a version of programming language (BASIC) for the first microcomputer, the Mits altair. In 2008, Grates left his primary role at Microsoft to co-chair the Bill & Melinda Gates Foundation. Which focuses on global health issues.
200
One of us drove an ice-cream truck and the other worked at an ice-cream store before we started our business. When we opened our first store, we needed to choose between two cities. We selected the city that previously did not have an ice-cram shop. We give fun names to our products, like Cherry Garcia and Phish Food.
What is Ben & Jerry's Ice Cream The founders of Ben & Jerry's Ice Cream (Childhood Friends Ben Cohen and Jerry Greenfield) started looking around for a business they could work themselves, doing something they enjoyed. After taking a $5 correspondence course in ice-cream making from Penn State, they opened their first shop in and old gas station. Today, Ben & Jerry's Ice Cream is sold around the world.
200
• Makes the impression that “everyone else” is using the product and if you do not, you will be left out
What is Bandwagon Examples: – A “must have” for the modern teen. – The popular choice for mayor. – Don’t be the last one on the block to get one.
300
A penniless teeenager in 1910, I sold picture postcards from a shoe box I carried under my arm. I partnered with my brother to form our company, originally named Hall Brothers. As postcard sales declined, we began selling Valentine and Christmas greeting cards in envelopes.
Who is Hallmark Today, few may know of the entrepreneurship and innovation of founder Joyce Clyde Hall (1891-1982), but the Hallmark brand is widely recognized as a greeting card industry leader.
300
I was 12 years old when I started making amateur adventure movie with my friends. In 1975, my horror movie Jaws took a bite out of box-office profits. In 1982, it was an extraterrestrial who entertained moviegoers. In 1993, it was my hungry dinosaurs that prowled the big screen. As a movie producer, film director, and screenwriter, I use my skills and imagination to create jobs and profits for the moviemaking industry.
Who is Steven Spielberg Steven Spielberg is considered Hollywood's best-known and most influential director. Noted for his movie-making skill in taking on social issues (The Color Purple and Schindler's List). Dream Works Animation SKG, a film company Spielberg helped create, employs skilled animators to make computer-animated fantasy films such as Shrek.
300
I helped shape this well known online marketplace where you "buy what you want and sell what you have". In 2005, Fortune magazine listed me as the most powerful woman in business. In 2010, the total value of goods sold using this e-commerce company was $62 billion, more than $2,000 every second!
What is eBay Meg Whitman signed on a president and CEO of eBay in 1998 and steered the online marketplace to international prominence. Her experience, helped her shape the world of e-commerce. Today, the company claims more than 97 million active users worldwide. Whitman wa named president and CEO of Hewlett-Packard in 2011.
300
When I was 12 I moved from Florida to New York to live with an aunt who baked chocolate chip cookies for me. I was interested in cooking from a young age and enrolled in the Food Trades Vocational High School. I started a business selling my famous cookies because they were so popular with my friends and family.
Who is Wally Amos Wally Amos is the founder of Famous Amos Cookies. He was the first African-American Talent agent at the William Morris Agency, and he would send his chocolate chip cookies out to clients, along with an invitation to visit him. So many people loved these cookies (based on his aunt's recipe) that today, Famous Amos Cookies can be found on supermarket shelves across the country.
300
• Making one side or product look better by only mentioning some of the facts
What is Card stacking Example: – Brand X detergent cleans better than Brand Y. (different stains, size, material, etc.)
400
My company was born with the idea of helping a 10 year old make her own stuffed toy. Sweet Cuddles, Enchanted Dragon, and Stingray Blue are members of my Furry Friends Hall of Fame. Found in many shopping malls across the country, my workshop attracts children who come to name and assemble their one of a kind personal keepsakes.
What is Build a Bear Workshop,Inc. A successful executive, Maxine Clark left her job to start Build a Bear Workshop in 1997. In her stores, children design, stuff and dress their own teddy bears and other stuffed animals.Early success with Build-A-Bear Workshop stores helped attract more than $11 million in venture capital. Today, there are hundreds of Build-A-Bear Workshop stores worldwide and more than 70 million child-made stuffed toys.
400
My reality TV show is filmed in my busy, family owned New Jersey bakery. My employees and I make specialty cakes to look like cheeseburgers, buildings, or washing machines. My fans love it! Despite my TV celebrity, I greet many of my customers.
Who is the Cake Boss At an early age, Buddy Valastro, star of the reality show Cake Boss, Showed a talent for decorating cakes. He learned the skill from his father, an Old World master baker. Today he operates Carlo's Bakery, a fourth generation family owned business in Hoboken. Valastro works hard and knows his product and business well, traits of a successful entrepreneur.
400
I saw a business opportunity in the 1990's to help service new computers. My idea was to hire computer technicians who would go to customers homes dressed like 1960s nerds and make in home repairs. I sold the company to the consumer electronic retailer Best Buy in 2002.
What is the Geek Squad With $200 on savings, college student, Robert Stephens founded Geek Squad in 1994. Today, the company employs highly skilled computing technicians who handle technology fixes in devices worldwide. Even though the company is no longer owned by Stephens, he continues to look for ways to grow the business, increase its marketplace influence and keep the 20,000 Geek Squad staff trained in computer support and delivery.
400
I began growing corn when I was 12 years old inn my hometown of Brazil, Indiana. In 1928, I earned my Bachelor of Science in agriculture. I used my new knowledge of science to perfect my product, one of America's favorite snacks. New and tasty microwave varieties are sold today, It's fluffier than the rest, or my name isn't _______________ ______________!
Who is Orville Redenbacher (1907-1995) was passionate about popcorn. He dedicated his life to the search for the perfect popping corn, corn varieties that would pop light and fluffy with few unpopped kernels. With his trademark bow tie and folksy appearance Orville Redenbacher became a perfect pitchman for his tasty, farm grown product.
400
• Broad statements used to associate product with audience beliefs and values
What is Glittering Generalities Examples: – The “All-American” candidate – A quality job well-done – Trusted like a true neighbor
500
A son of a paper mogul. His father owned and ran a very large paper mill in Neenah, Wisconsin.
Who is Mr. John F. Bergstrom, Mr. Bergstrom served as the President and Chief Executive Officer of Bergstrom Corporation from 1974 to 1996. He serves as Vice Chairman of Marquette University. He has been a Director of Banta Corporation since 1998, Wisconsin Energy Corporation since 1987, Kimberly-Clark Corporation since 1987, Wisconsin Gas LLc since April 2000, Wisconsin Electric Power Company since 1985, Midwest Air Group Inc., since 1993, Midwest Express Holdings Inc. since 1993 and Advance Auto Parts Inc., since May 2008. He has been a Director at Associated Banc-Corp, Associated Bank and Associated Trust Company NA since December 2010. He serves as a Director of Green Bay Packers, Inc., Bergstrom Corporation, Midwest Airlines Inc., and The Catholic Diocese of Green Bay. He serves as a Trustee of Marquette University and the Medical College of Wisconsin. He served as a Director of Sensient Technologies Corporation since 1994. Mr. Bergstrom is a Graduate of Marquette University, he was honored with an Alumnus of the Year award. He also holds an honorary degree from the Medical College of Wisconsin.
500
one of the Midwest's most powerful ... band, however, is made up of multi-instrumentalists - All members have lead vocal ...With no more than a name originating from Andy Kaufman’s character in the hit television show "Taxi" and a big dream, this was founded in 1988. No one had any idea that the dream would turn into over 23 years of entertaining audiences in every type of show imaginable.
What is the Vic Ferrari With over 2300 shows under the belt, the band has played a large assortment of venues ranging from Rockfest, Octoberfest, and Summerfest to weddings, casinos, and corporate events across the U.S., the Caribbean, and Mexico. The lead singer is owner of the establishment of Waverly Bar and Grill. Mike Bailey from Vic Ferrari works on many campaigns to help citizens in the Fox Valley. One such Campaign was Lose it for Luke campaign to raise money for Luke Peters who was suffering from a brain tumor.
500
This company was founded by Peter Strandwitz, John Nussbaum, and a group of other entrepreneurs, interested in a venture to design and build computer circuit boards by contract. Located in the eastern Wisconsin city of Neenah, on Lake Winnebago, the new company found the bulk of their early work through contracts with IBM.
What is Plexus Corp, it is an Electronics Manufacturing Services provider to the networking/communications, healthcare/life sciences, industrial/commercial and defense/security/aerospace industries. With headquarters in Neenah, Wisconsin, Plexus has engineering and manufacturing facilities in China, Germany, Malaysia, Mexico, Scotland, Romania, and the United States. Founded in 1979, Plexus provides product design, test, manufacturing, fulfillment and aftermarket services to its customers.
500
In 1960, in the small town of Little Chute, Wisconsin Jack started his business kitchen in the family garage and delivered his product using the family car, a 1949 Plymouth with one bucket seat. Yes, times were pretty simple back then.
What is JACK’S Pizza JACK’S Pizza was just one of life’s simple pleasures. Today, JACK’S strives to continue the tradition that began in 1960 to provide pizza lovers everywhere the same great quality and taste they deserve. Taste a slice of the Midwest! Taste JACK’S!
500
• Make the audience believe that only two options are possible, with no middle ground or possibilities
What is Either/Or Thinking • Examples: – Either you support the war or you are on the side of the terrorists. – Either you buy organic food or you don’t care about your family’s health.
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