Messaging
messaging definition
the sending and processing of email and similar electronic communications
web ads/interstitials definition
interactive, full-screen ads that cover the interface of their host app or site
web apps/geolocation definition
the user to provide their location to web applications if they so desire
mobile video definition
the transferring of signals that carry moving picture information to mobile devices
mobile advergaming definition
the use of interactive gaming technology to deliver embedded advertising messages to consumers
messaging definition
the sending of written or spoken messages using a computer or another electronic device such as a cellphone
web ads/interstitials definition
full-screen ads
web apps/geolocation definition
the use of location technologies such as GPS or IP addresses to identify and track the whereabouts of connected electronic devices
mobile video definition
Watching video clips and movies on a smartphone or tablet
mobile advergaming definition
incorporates branding directly into the gaming environment
messaging advantages
It allows for group communication
web ads/interstitials advantages
Increase Brand Awareness
web apps/geolocation advantages
Personalized offers
mobile video advantages
conveys huge amounts of information in a short time
mobile advergaming advantages
Advergaming creates an interaction with the brand by spreading word of mouth with their known people
messaging disadvantages
Misunderstandings
web ads/interstitials disadvantages
hinder users from completing a desired action by forcing them to stare at the ad until they can click out
web apps/geolocation disadvantages
more vulnerable to attacks
mobile video disadvantages
On the tiny screen everything looks sharp
mobile advergaming disadvantages
Unhealthy Products