Journalism Theory & Media Law
Journalism Writing
Advertising
Media Studies & Media Law

100

The six questions a news article should answer

Who, what, where, when, why, how

100

The discredited idea that audiences are reprogrammed by media messages

Hypodermic needle effect

100

An ad telling you the benefits of a window cleaner is an example of this

Product ad

100

The read-write web where all users produce and consume content

Web 2.0

200

News put at the disposal of the state

Propaganda

200

A one-sided “bond” with a media figure

Parasocial Interaction

200

This type of ad focuses on creating an association between the image/perception of a company and different images, feelings and attitudes

Brand ad

200

Communication that shares information

Transmission Communication

300

An organization that regulates advertising

Federal Trade Commission

300

Daily Double - An action made to achieve a strategic goal

Tactic

300

The sphere of media that encompasses all a company’s official media channels

Owned

300

Communication that conveys social values

Ritual communication

400

The idea that governments gain legitimacy through the consent of the public

Popular sovereignty

400

A way of dividing audiences that focuses on values, attitudes and other psychological characteristics

Psychographics

400

Paid media that is meant to look like something usually found on the media outlet it’s hosted on

Native advertising

400

The tendency for people with strong attitudes on an issue to perceive media coverage about that issue as biased against their side

Hostile media effect

500

A statement made with the purpose of hurting someone’s character

Actual malice

500

Journalism serves the general public while strategic communication serves this

Client

500

The mood or attitude expressed through how a brand communicates to its audience

Brand voice

500

The theory that long-term exposure to media messages shape our view of the world

Cultivation theory