Journalism Theory & Media Law
The six questions a news article should answer
Who, what, where, when, why, how
The discredited idea that audiences are reprogrammed by media messages
Hypodermic needle effect
An ad telling you the benefits of a window cleaner is an example of this
Product ad
The read-write web where all users produce and consume content
Web 2.0
News put at the disposal of the state
Propaganda
A one-sided “bond” with a media figure
Parasocial Interaction
This type of ad focuses on creating an association between the image/perception of a company and different images, feelings and attitudes
Brand ad
Communication that shares information
Transmission Communication
An organization that regulates advertising
Federal Trade Commission
Daily Double - An action made to achieve a strategic goal
Tactic
The sphere of media that encompasses all a company’s official media channels
Owned
Communication that conveys social values
Ritual communication
The idea that governments gain legitimacy through the consent of the public
Popular sovereignty
A way of dividing audiences that focuses on values, attitudes and other psychological characteristics
Psychographics
Paid media that is meant to look like something usually found on the media outlet it’s hosted on
Native advertising
The tendency for people with strong attitudes on an issue to perceive media coverage about that issue as biased against their side
Hostile media effect
A statement made with the purpose of hurting someone’s character
Actual malice
Journalism serves the general public while strategic communication serves this
Client
The mood or attitude expressed through how a brand communicates to its audience
Brand voice
The theory that long-term exposure to media messages shape our view of the world
Cultivation theory