Marketing Buzzwords
A _____ is a directive given to the audience to take a specific action, and can be in the form of buttons, links, or statements.
A type of marketing in which social media platforms such as Facebook, Twitter, and Instagram are utilized to reach customers.
What is Social Media Marketing?
The number one search engine, which accounted for over 80 percent of the global desktop search market as of July 2023.
What is Google?
A program from Google that allows website owners to track and analyze how users interact with their website.
The career Janice had before she became a digital marketing guru.
This buzzword involves collaborating with influential people with a large following on social media platforms to promote a product or service.
What is Influencer Marketing?
A video conferencing software, popular at schools and workplaces, that allows people to collaborate, communicate and share information virtually.
What is Zoom?
This type of advertising involves paying for the top position in search engine results.
What is PPC marketing (pay-per-click)?
A Google review is considered irrelevant after this many months.
What is three months?
Google's version of Microsoft Excel.
What is Google Sheets?
This kind of website design involves creating site that are viewable and functional on all devices and screen sizes, from desktop to mobile.
What is Responsive Web Design (RWD)?
What is Mobile-Friendly Design?
A type of virtual phone number that allows users to make calls, send texts, and receive voicemail through Google.
What is Google Voice?
Released in 2001, this free and open-source content management system is used for creating websites and blogs powers over 40% of all websites worldwide.
What is WordPress?