neuromarketing tactic
what is color psychology in neuromarketing
when companies use color to influence consumers decisions
do consumers buy more out of logic or emotion
emotion
about how much is the neuromarketing industry worth right now
1.5-2 billion
we can't stop scrolling because
the anticipation of dopamine and the next good video keeps us scrolling
amazon or ticketmaster uses what tactic for neuromarketing
scarcity or FOMO
what does pre-frontal cortex influence
decision making
percentage of purchases influenced subconsciously through neuromarketing
95 percent
why do we have personalized feeds
algorithms tailor content to each user’s interests, keeping people hooked
how does Coca Cola use neuromarketing
Coke targets emotional associations in advertisements rather than just taste
what does the Amygdala influence
trigger feelings like desire
company that uses FMRI for neuromarketing
Coca Cola
how do built in adds work
appear often in between posts and disguised as entertainment and they are personalized based off what you interact with
what neuromarketing tactic is used when you walk through a checkout line that has products and snacks for sale near the registers and along the line
decision fatigue
what does the striatum influence
reward-dopamine and anticipation
how much is the market going to grow to by 2023
about 3.27 billion
why does social media create unrealistic perceptions
constant exposure to curated lifestyles can distort reality and increase pressure to consume
most common way a organizations uses fear to manipulate consumers into donating
which part of the brain is most influenced by neuromarketing
pre-frontal cortex
amygdala
striatum
striatum
the majority of consumers decisions is made by...
unconscious/emotional decisions
what does FOMO in social media look like
seeing friends/influencers with products/experiences triggers the desire to belong