Marketing Techniques
A commercial featuring Bruno Mars is what type of technique?
Celebrity endorsement
You watch a music video that takes place outside of a mansion with fancy cars. What lifestyle is the music artist portraying? What do they value?
Lavish lifestyle, value money/being rich
True or False: Watching a commercial for a restaurant may make you want to go to that restaurant the next time you are hungry.
True! Media influences us even if we do not always realize it.
"Have you ever drank Pepsi? Pepsi is delicious! I love drinking Pepsi. Would you like to try some Pepsi?"
Repetition
Drake singing "started from the bottom now we're here" demonstrates what type of value?
Working hard/success
the person or group that a message in media is directed towards is know as...
the audience
"9 out of 10 dentists recommend you use Crest toothpaste"
statistics/facts/numbers
A song focusing on a significant others or people they care about demonstrates what value/theme?
Love/Romance
True or False: an 'author' is only someone who writes a book, poem, or story.
False!
"If you buy this iPad in the next 30 minutes we will give you another one for free!"
When listening to the radio you hear the song lyrics talking about how they love them-self. What type of value is the singer portraying?
Confidence and empowerment
Multiple people experiencing the same situation differently is known as what?
Perspective
This technique tells you to do something because everyone else is
Bandwagon
True or False: songs only consist of catchy tunes and lyrics that sound good.
False! We learned that music has themes, values, and lifestyles the artist is trying to tell the listeners about.
Is the following instagram post an advertisement?
Yes! It is an ad!