It's just a theory...
A COLOR Theory!
A COLOR Theory!
This term describes the lightness or darkness of a color.
This type of graphic is made of pixels and will lose quality if scaled up too much.
The very small, quick drawings used to explore layout ideas are called this.
What are thumbnails
The invisible line that type sits on is called this.
What is the baseline?
This camera part controls how much light enters the lens.
What is aperture?
This color model should be used for images that will be displayed on a screen.
What is RGB (Red, Green, Blue)
This type of graphic is based on math and can be resized without losing quality.
What is a Vector graphic?
This is the area of a page that will be trimmed off during printing.
What is bleed?
This is the height of lowercase letters without ascenders or descenders.
What is x-height?
This composition guideline divides the frame into a 3x3 grid, placing key subjects along the lines or their intersections for more dynamic shots.
What is the rule of thirds?
This is a color scheme that uses colors next to each other on the color wheel.
What is an Analogous color scheme?
This resolution is typically best for print work in pixels per inch.
What is 300ppi
This is the space around an element or page that helps create visual breathing room.
What is white space (or negative space)?
Adjusting the overall spacing between letters in a block of text is called this.
What is Tracking?
Raising this camera setting in dim conditions lets you use faster shutter speeds to stop action, though it may add grain to the image.
What is ISO
These colors feel like recede in space and can give a calming effect.
What are cool colors?
This document type is ideal for sending a final layout to a printer because fonts and images can be embedded in the file.
What is a PDF?
This design project typically includes a logo, business cards, letterhead, and envelope to create a unified brand identity.
What is a corporate identity package?
This type of font includes small finishing strokes at the ends of the letters.
What is a serif typeface?
This term refers to how much of the image is in focus, and how much of the image backround is blurred. It is controlled by changing the aperture.
What is Depth of Field?
This system is commonly used by printers to match specific ink colors.
What is the Pantone Matching System (PMS)?
This process changes the total number of pixels in a raster image by adding or removing them, unlike just changing resolution without altering pixel count.
What is Resampling?
These are the small lines or symbols added to a print file to guide trimming, folding, and alignment.
What are printer's marks?
This typographic feature joins multiple letters (like "fi" or "ae") into one elegant unit for better flow and legibility.
What is a ligature?
Three-point lighting uses key light, fill light, and this third type of lighting.
What is backlight?