Brand
Digital
Evaluating Trends
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1

Despite Diageo marketing it as "the black stuff," this brand's famous stout is officially a very dark shade of red.

What is Guinness?

1

This e-commerce site was originally founded as AuctionWeb in 1995 β€” one of the first items sold on it was a broken laser pointer which went for the winning bid of $14.83.

What is eBay?

1

This cooking appliance's trendiness has subsided post-COVID, though it did generate more search interest than microwaves from Nov 2019 through Oct 2024.

What is an air fryer?

1

This process of getting rid of harmful substances can involve only drinking juices or taking a break from social media for a while.

What is a detox?

1

This artist, the first Canadian to headline a Super Bowl halftime show, performed a medley of "Blinding Lights" and "Starboy" while running through a hall of mirrors.

Who is the Weeknd?

2

Google is known for relying on acquisitions as a key part of its growth strategy, but failed to acquire this social platform (and current Brandwatch source) in 2005 because its cofounders didn't want to work for Google.

What is Reddit?

2

This 2018 law passed in the the EU, known by its four-letter acronym, set a global standard for protecting users' personal data and privacy.

What is the GDPR?
2
Olipop and Poppi's success in the prebiotic soda world led Coca-Cola to launch this "pop" in February, using the same name as a juice brand that was launched by Coke subsidiary Minute Maid in 2001.

What is Simply (Pop)?

2

In Mr. & Mrs. Smith, Angelina Jolie's character disguises herself as this, wearing a leather dress and carrying a whip.

What is a dominatrix?

2

Dave Grohl, who narrated Crown Royal's "Thank You Canada" Super Bowl ad in 2023, founded this band roughly 100 miles from the Canadian border.

Who is Dave Grohl?

3

This beverage company has cycled through a lot of slogans including "The Great National Temperance Beverage" in 1906, "Look Up America" in 1975, and "Open Happiness" in 2009 β€” in 2021, it launched its current "Real Magic" brand platform and slogan.

What is Coca-Cola?

3

This "test" evaluating whether a machine can exhibit enough intelligence to pass for a human is also called "the imitation game." Fans of Eddie Redmayne may have seen him play the role of the test's namesake in a 2014 movie.

What is the Turing Test?

3

BookTok saw a 300% increase in posts about this literary genre in 2024, whose name combines two more established genres, helped by the popularity of NYT bestsellers "A Court of Thorns and Roses" and "Fourth Wing."

What is romantasy?

3

This term for exposing someone's private information without consent, which originated from a shorthand for "documents," is definitely not a way to make friends online.

What is doxx?

3

This LA neighborhood, southwest of downtown and home to LA's SoFi stadium, is named for its founder's hometown 45 minutes outside of Toronto.

What is Inglewood?

4

This co-founders of this company originally planned to deliver bagels, lox, cream cheese, and the New York Times on Sunday mornings but pivoted to a sweeter menu after finding bagel machines a little too pricey.

What is Ben & Jerry's?

4

Whether dealing with GlobalProtect issues or trying to ignore the aggressive Mullvad ads on the subway, we've all probably heard of VPNs, short for this three-word phrase.

What are virtual private networks?

4

Despite being Pantone's "2024 color of the year," it failed to really catch on: searches for this orange-pink fruit-inspired color throughout 2024 never surpassed the initial peak that resulted from Pantone's announcement in December 2023.

What is peach fuzz?

4

This "destroyer" Guardian of the Galaxy, played by Dave Bautista on screen, has trouble understanding non-literal language.

Who is Drax?

4

This junk food, rumored to contain enough preservatives to not go bad during an apocalypse, may seem like an American classic. However, it was invented by the Canadian-born baker Jimmy Dewar.

What is a Twinkie?

10

Name the beauty brand associated with each of the following celebrities (2pts for each):
- BeyoncΓ©
- Hailey Bieber
- Idris & Sabrina Elba
- Jared Leto
- Serena Williams

What are:
- CΓ©cred
- Rhode
- S'ABLE labs
- Twentynine Palms
- WYN beauty

10

OpenAI's text-to-image model got its name from combining this famous artist's last name with this 2008 animated movie title (5 pts each).

What are Salvador Dali and WALL-E?

10

Name any of the 10 most-used hashtags on TikTok according to Sprout Social (2pts for each, up to 10 pts total):

What are: #fyp, #foryou, #viral, #tiktok, #trending, #funny, #duet, #comedy, #love, and #meme?

10

French-speaking driving instructors may teach students to place their hands on the steering wheel at these two positions β€” though recent guidance suggests a wider grip is even safer (5pts for each).

What are dix and deux?

10

The first ever game of "rugby-style football" in the Americas, which would evolve into the football we know today, took place in 1874 between which Canadian and American universities (5pts each)?

What are Harvard and McGill?

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