Segmentation
Patient Type, Disease Type, Geographic Area
What are 3 examples of segmentation?
What is a switching cost?
Cost of changing partner or product
Number of people visiting your website every month
What are unique users per month?
What is Page Title?
HTML tag for title of page
What is on-site SEO?
Improving ranking by improving website and it's content
Global, Regional, Local
What is a common format to show market research data?
What is Porter's 5 Force Analysis?
Threat of Substitutes
Buyer Negotiating Power
Supplier Negotiating Power
Threat of New Entrants
Rivalry Among Existing Competitors
People come to your website and leave without doing anything
What is bounce rate?
What is H1?
Main heading of a page
What is pagespeed insights?
Tool to check speed of website on mobile and desktop
TAM, SAM, TM
What is Total Addressable Market, Served Addressable Market and Target Market?
Learning and Growth
Internal Processes
Customer
Financial
What is generally a bad bounce rate?
Over 50%
What is crawling?
Process of Google scanning and indexing your content in search engine
What is meta description?
two sentences describing your page in Google search results
Pure price play, no product differentiation
What is a Question Mark in BCG Matrix?
High growth rate, low market share
Alexa and SimilarWeb
What is a crawl error?
When Google cannot scan and index your content effectively
3 rules to avoid duplicate content
1. Unique page title
2. Unique H1
3. Unique meta description
Creating a new offering at lower costs but maintaining existing margins
What is a Value Segment?
Weighted Rating Scores of Critical Success Factors
What is the Competitive Profile Matrix?
Five things you can analyze in Google Analytics
Time on Site
Pages Per Visit
Unique Visitors Per Month
Bounce Rate
Most Popular Content
3 ways a website slows down
Javascript, large images and blocking scripts like CSS
3 Best Practices Of Quality Content
1. Depth - over 500 words
2. Quality images and videos with description
3. Internal and external links related to topic
4. Primary and latent semantic keywords in URL, H1, Title and first paragraph
5. Question and answer format and the answer significantly better than your competitor