easy
3 word effect that advertises the more that is exposed
mere exposure effect
having learned about it for it to become important; ivy league colleges, premium car brand
secondary reinforcers
taking neutral stimulus and giving it meaning with an unconditional stimulus
classical conditioning
schedules of reinforcement
R-E-S-P-E-C-T
thinks its the mother
imprinting lorenz
it is a law of effect with consequences and behavior
thorndike law of effect
$$$ gets you (almost) everything
generalized reinforcers
dont get excited about pen because pizza stopped coming
extinction
something that you do not like with an undesirable behavior
aversive conditioning
come to babysit 30 mins before you need to start to meet the child
anxious resistant
something due to an experience
learning
kid having a temper tantrum in public
positive reinforcement
unconditioned stimulus; fav food
behaviorism
just a number; kickboxing needs 8 kicks to win it
fixed ratio
scared of possibly being known as a jewish even tho he wasnt
contact comfort
only gets excited about blue pens not the other colors
discromination
blocking an undesirable phone number
negative reinforcement
group diff goals together joey in class, book backpack away, say hi
chaining
fishing; no idea when you are going to catch a fish
variable interval
kids writing on the line in elementary school
maturation
pizza started coming again so excited by pen
spontaneous recovery
given a soda wont have a temper tantrum again bc they got what they wanted
reinforcement reward
taking aspirin
negative
dunkin punch card for coffees
variable ratio
stuffed animal to sleep with
second preoperational