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using images ( like a cartoon character or the American flag ) , in the hope you'll transfer your good feelings about the image to the product .
Association
using words like AMAZING and INCREDIBLE make products seem really exciting
Hype
showing or announcing a discounted price can make a product look better
sales and price
producing or capable of producing much noise ; easily audible
loud
moving or capable of moving at high speed
fast
telling you what to do ''Buy today''! or ''Vote now'' removes all doubt about next steps.
Call to Action
suggesting that you must have the product to be happy , popular , or satisfied
Must-have
using sights and sounds to appeal to your senses : sight, touch, taste, etc.
Sense appeal
having or showing a quick-witted intelligence
smart
highly unpleasant , especially to the senses; physically nauseating
nasty
informing you about how the product works or helps you.
Claim
Using a product to solve something you worry about , like bad breath
Fear
promoting a special ingredient may make you think the product works better then others
Special ingredient
unpleasant or repulsive , especially in appearance
ugly
something that smells very bad
stink
putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it
Games and activities
using a chance to win a prize to attract attention
prizes, sweepstakes, and gifts
featuring someone, like a celebrity , saying how the product worked for them can be convincing
testimonials and endorsements
furtive; sly
sneaky
offensively impolite or ill-mannered
rude
using ads that make you laugh can catch your attention and be memorable
Humor
repeating a message or idea so you remember it
Repetition
the attribution of a personal nature or human characteristics to something nonhuman
personification
moving or operating , designing to do so, only at a low speed ; not quick or fast
slow
an institution for educating children
school