Product Knowledge
Name that upsell
Customer Personas
Tech Stack
Semrush 101
100

This tool is primarily used to help track a website(s) (and their competitor's) position on the SERP. It can track whatever keyword you want on multiple devices down to a local level...

Position Tracking

100

Your prospect has a team of 5. You'll need 4 more of these...

Licenses (users)

100

This persona wears a lot of hats. One person may handle all the marketing efforts and their experience level may be foundational. 

Small business owner

100

This platform helps you with customer relationship management. It houses all potential and current customer info.

Salesforce

100

Semrush started in ___ with a mission to make digital marketing fair and transparent with equal opportunities for everyone.

2008

200

It's the tag used to embed an external link/backlinks in HTML. Also how our biggest competitor got its name...

<a href (ahrefs)

200

This add-on helps you get a "Google Analytics view" of your competitor's web traffic.


.Trends

200

Usually a monthly or weekly task of agencies for their clients. This is very important to maintain transparency and keep a happy customer.

Reporting

200

This platform is a cloud-based communication software used to make and receive calls.

RingCentral

200

At Semrush we have 13 offices and over 1000+ employees, where are those offices located? (Name the cities)


Dallas, Austin (Kompyte), Trevose, Boston, Philadelphia, Prague, Amsterdam, Barcelona (Semrush and Kompyte), Berlin, Prague, Warsaw(Prowly), and Limassol, Belgrade, Yerevan

300

Have you secured your site to HTTPS? If not, you need to be certified with one of these...

SSL Certificate

300

This additional tool will keep your business listings consistent and correct across the internet. It's foundational!

Listing Management

300

This customer persona is more comfortable with reports and data. They prefer something that streamlines research, gives the best data, and provides the best tools for their skillsets.

In-house specialist

300

This platform is used for sales engagement, running automated emails, and monitoring success.

Salesloft

300

The more keywords available for your keyword research, the more ideas you can get to enrich your SEO and PPC campaigns. The total number of keywords in our Keyword Magic tool now exceeds _____. How many keywords are in the Semrush database?

22+ billion

400

Looks like you have a lot of duplicate content with all those product/listing pages. That can really dilute your SEO, causing these pages to not rank well as there's hardly any content. You should use this tag, and choose your product category page to rank instead.

301 Redirects or Rel="canonical"

400

You can only try using this tool once on your Pro account. You'll have to upgrade if you want to get more of these "SEO cheat sheets".

SEO Content Template

400

This persona typically consists of marketing experts who offer professional marketing services. They have multiple clients that they service and will often have specialties. 

Agencies/Freelancer 

400

This platform is all about conversation intelligence and recording calls for team review and feedback. 

Chorus

400

According to our research, Semrush has the fastest backlink crawler on the market. We outperform all top competitors crawling an amazing 25 billion URLs daily. Our database has over ____ links making it the freshest and largest available!

43 Trillion

500

A set of metrics that measure the loading performance, interactivity, and visual stability of a website. Our Thematic report analyzes it.

Core Web Vitals 

500

What subscription level do you need to view Accelerated Mobile Pages (AMP)? Which is a Google-backed technology designed to improve the performance of mobile websites.

Business

500

Automate the most important agency workflows to boost revenue growth. What is this extra tool and how much per month?

AGK $150/month

500

This platform is used for appointment scheduling. 

Calendly 

500

________ is a free plugin for your browser that provides you with organic search data at the click of a button. Currently compatible with Mozilla Firefox, Google Chrome, and Opera.

SEOquake

This tool can provide parameters about the listings on a search engine results page!

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