Physical Materials
(leave behinds)
Online Marketing
E-Detail Aide
Scenarios
100

An HCP asks you when FSL3 is available. What physical marketing piece can you use to help redirect conversation to FSL2?


Real time marketing leave behind

-Goes over real time features that they would be getting with FSL3 and helps with app first messaging

100

You ran out of FSL2 yellow bags and need to get more… where do you go?

Martin Lowe

100

How can you access the new edetail aide to your ipad?

Highspot. Tip: make available offline.

100

You’re discussing the benefits of using the app vs. the reader. The HCP expresses that they don’t have enough time to help patients download the app during their appointment. 

Which marketing piece would you suggest to help and leave behind?


 FAQ Guide (laminated piece)

200

True or false – the FSL2 perscription pad has both the sensor and reader


False. 

200

To log a getting started event in salesforce in order to receive samples, where exactly do you go? Name which tab.

Calendar -> New Event

200

True or false: Adhesion guidelines are in the new edetail aide.

True. In supplemental tab. 

200

You want to resonate with your HCP and talk about the different patient types that can benefit from FSL so you plan on starting your call off with some storytelling.
Which section of the edetail aid might you use?


Patient profiles.

300

You give samples to run a getting started, besides patient leave-behind materials, what else could you give to the nurse, for the patients?

Yellow co-pay cards

300

When ordering materials, which 2 days of the month are the cut offs for shipments?


15th & 30th 

300

Alarm-scan-act is now changed to ____?

Alarm-Act

300

You set up Libreview for a nurse and you reviewed how to add a patient to their practice. They aren’t technologically advanced and you’re worried they might forget how when you leave.
 
What marketing material should you leave them?

How to share glucose reports in LibreView TEAR OFF PAD.

400

Which leave behind shows FSL vs. Dexcom information?

Counter competition brochure

400

True or false: An HCP can book an appointment with the support hotline?

True! 

An HCP can email freestylelibresupporthotline@abbott.com to schedule a phone appt. for technical support
(This is now a leave behind you can order on martin lowe)

400

Which tab in the edetail aid can you find info on the FSL ecosystem  (libreview & librelinkup)


The System tab.

400

In the Getting Started powerpoint presentation, there is a focus on Time in Range.
We help explain this to patients by talking about 3 things that impact time in range – what are those 3 things?


Food, exercise, medication

500

Which leave behind explains the patient support cards? (co-pay cards)

HCP leave behind 

Fun fact: Also mentions NIHB!

500

What website can patients access coverage assistance? OR, where can you go to access this link redirection?

500

In the clinical evidence tab, there is info on "decrease in A1C", but also decreases in what else? There’s 2 of them. Hint: this is new in the detail aide.




Decrease in: hospital admission & decrease in work abstenteeism

500

You’ve introduced the topic of TIR & AGP to a Physician. They want to know more about what an AGP looks like. You only have 5 mins with them so you don’t have time to log into Libreview to show them the reports on your computer. Which marketing piece could you use from your ipad?

 AGP report with TIR pdf

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