A
According to surveys, __
percent of consumers use
online reviews and most of
them trust these reviews
90
as e-commerce grows, more people engage in
aggressive marketing tactics such as _____ to
increase sales
buying fake reviews
David’s parents have three sons: Snap, Crackle, and what’s the name of the third son?
David
you’ve got ___ times more authentic reviews than you have
inauthentic reviews on the internet right now
10
Our
analysis for platforms such as Amazon, TripAdvisor and Yelp
shows that some _____ of online reviews are dubious or
inauthentic
30 per cent
If you’ve got me, you want to share me; if you share me, you haven’t kept me. What am I?
secret
Our
data shows _____ of reviews being deleted from Amazon
millions
In the hospitality industry, say a bed-and-breakfast
place in the English countryside, it’s highly likely that they
will buy a number of fake reviews. In
that category, you would see that fake figure rise to between
______ ____ %
60 and 70 percent
It belongs to you, but other people use it more than you do. What is it?
Your name