O & O
This promotion started on November 1st.
What is the Christmas Mortgage Miracle?
Display tactics are generally classified as this on the "Path to Purchase".
What is "Awareness"?
This is the stage of the customer journey when a person learns about a new product or service.
What is awareness?
Our Surround Chat service qualifies chat leads in these three ways.
What are service, other and billable leads?
These are the two names/colors of our CSM teams.
What are Team Red and Team Blue?
These are the 2 sponsorships levels available for audience engagement promotions.
What are Title sponsor and Secondary sponsor?
These are the two types of SEO offered by our new partner.
What are local and organic SEO?
Pay Per Click falls into this part of the funnel on the customer journey.
What is the bottom of the funnel?
According to Joel Seale, this is the most important aspect of a "Social Conversion" campaign.
What is a strong offer?
This "job title" is the main point of contact for the pre-sales process.
Who is the CES or Client Enablement Specialist?
These are the 2 types of audiences you can choose from for Salem Display Network.
What are Faith and Politics?
According to the rate card this is the minimum number of months for a PPC campaign.
What is 6 months?
According to the "Path to Purchase" slide, YouTube is an ________ tactic.
What is awareness?
A targeted email "Matchback Report" provides this information to an advertiser.
What our first name, last name, and postal mailing address?
This is the first step in the CS process after a digital sale.
What is a new sale alert?
These are the 3 types of tactical inventory we can sell under 1-World.
What are digital display, digital audio, and digital video inventory.
This tactic combines our DMS and O&O audio inventory.
What is Surround Audio?
According to Wilton Hayes, when analyzing the "Customer Journey" some of the best impact statements identify this.
What is friction?
These three tactics are designed to capture leads.
What are PPC, Social Conversion and Surround Chat?
These are the three levels of monthly spend and their associated account type.
What are "Primary" which are under $3,500/mo, "Gold" which are over $3500/mo upto $9,999 and "Executive" which are over $10,000/mo+.
Name 3 of the 5 O&O elements that are part of every Audience Engagement Promotion.
What are station banners, mobile push notifications, social posts, radio spots and dedicated station emails.
According to the rate card, these are the four levels of website design that we offer.
What are Landing page, Silver, Gold and Platinum?
According to a recent training, all marketing tactics can fall into these two categories.
What are intent and disruptive?
From what we know; CTR, ad relevance, and landing page experience are all factors in this formula.
What is Quality Score.
***DAILY DOUBLE ***
These are the responsible CS team members for a deal over $10,000 a month but under six months.
Who are the Client Enablement Specialist (CES) & Digital Marketing Analyst (DMA).