Cuypers
You are on the phone with your prospect Ryan who you invited to Go-Brewing the other day. Run through your hype up call process.
Get them excited.
You are on the phone with Jake because he went to the Mexico vs. Ecuador Match two years ago with his son Ezekial. Jake doesn’t know much about the MLS and went to a Fire match 5 years ago at SeatGeek.
Book a meeting.
You are on the phone with Lola and find out she is a family of 4. She mentions that the rest of the family are soccer fans but not so much her. They’ve gone to a couple Red Stars games but unsure about the Fire.
Run the offense, do discovery, and book the SF Walkthrough
Walker and his brother Texas Ranger mention on the phone that they paid a fortune for Fire/Inter Miami tickets last year and were disappointed Messi did not play. They also had a tough time finding parking.
Overcome their negativity and set a meeting.
You are on a meeting with Jorge and pitch him to seats in section 108 for $2,798 because he wants to sit midfield. “WOAH, that is way more than I thought it would be.”
Conquer the objection, ask for the sale.
Patricio mentions to you on the phone how difficult it is for him to come out to matches because of his busy schedule. .
Do more discovery and justify a meeting.
On a virtual with Elise is from Indiana but likes coming to a few matches a year. She mentions that she prefers an indoor space to be able to be able to mingle with her friends who are STM.
Ask for sale!
On a zoom with Mike is a firefighter who enjoys coming to a match every year with his local troop. They haven’t been in a while because they have trouble finding the right match where everyone is free.
Get a deposit!
You call Ryan and he is upset that the team finished last place. Overcome his frustration on the phone and book a meeting.
Book a meeting
You meet Emma on a virtual meeting. After some initial discovery you find out she owns a soccer complex in West Town and has never been to a Chicago Fire Match.
Continue the conversation and formulate a pitch, ask for the sale.
Miguel has not been to a soccer match since 2021. He agrees to meet with you on a tour so he and his daughter can have a good time, but expresses to you that he is not interested in season tickets.
Complete the tour, make a pitch, ask for the sale.
You are on the phone with Micky who used to be a member in the Prem Midfield. He did not renew because of team performance and feels that this will be another disappointing year in 2025.
Book a meeting!
You are on a SF Tour with Michael who owns a construction company. Michael is a die-hard soccer fan but none of his employees or clients enjoy soccer.
Run your offense, make a pitch, ask for the sale.
You are on a tour with Ryan who works in financial services for KPMG. They have tried tickets for about every team in Chicago except the Fire.
Justify the product and ask for the sale!
You get the main line for Bocken Construction as a SumTM lead and the receptionist answers. Get past the gatekeeper.
You are on a F2F meeting with Clarence who went to a suite at a Bears game for his company. He wants to do some entertainment in the summer to generate New Business. He is looking at the Cubs and White Sox and is skeptical about the Fire because of popularity.
Build rapport make a pitch, ask for sale.