All About Blue
What year was BCBSMN launched?
1933
This plan is #1 in membership, network, trust, brand awareness, loyalty
This was the newest group to be added to the Heidi Bunch
Events
To counter against 2BB threat, Marketing has been working on this project
Value Story
Who is the cutest baby ever?
James.
How many Blue plans are there across the US?
33
This plan has the fastest growing Medicare product
United Healthcare
What is the one remaining brand sponsorship we have?
MN United
Sales training will launch a new agent onboarding for which Line Of Business?
Medicare
Who used to work as an Intelligence Analyst the CIA?
Amy Forrester
7 St. Paul [WHAT] formed the first prepaid healthcare network ever, the ‘Minnesota Hospital Services Association’
Hospitals
This plan is the Medicaid leader, and growing in Medicare
UCare
What internal event, being hosted by our Events team, is happening Jan 22?
Rally Day
Who has an IMDB profile – most notably for being an assistant production coordinator for ‘Jingle All The Way’
Teresa Meyer
Our more than 2.5 million members can be found in every Minnesota county, all 50 states and how many continents
4
This plan claims #1 member satisfaction by JD Power
HealthPartners
Name one of the AI voices used by the team
'Middle Aged Ken' or ???
Strategy is building new 3 year strategy, what is the name of our current 3 year strategy?
Building The Best Blue For You
Whose team has VERY different names than what we think? (hint: Larry and Harold)
Sales & Strategy Training - Randy = Larry, Mernie = Harold
What is our largest line of business by membership?
Self-Insured Commercial (~1.2M)
This plan's Super ACOs provide choice and flexibility in benefits and network
Medica
Not including FTEs, who has the largest budget?
Medicare Marketing
The brand expression team challenges people to Xcelerate and think differently, what is their target CTO for print & postage budget?
$250,000
Which team has the most cats?
Strategy & Market Intel: 7