Style & writing guide
Which sentence is written correctly as per our language guidelines?
Industrialized animal agriculture is responsible for 14.5% of greenhouse gas emissions.
Industrialised animal agriculture is responsible for 14.5% of greenhouse gas emissions.
Option 2 (British English)
Are we allowed to share media/journalist contacts with companies or entrepreneurs that don’t have these connections?
No, we can’t send curated contacts. But if there is a list on a website, then we can redirect them to the same.
Is this sentence written correctly as per our writing guidelines?
By removing livestock from the equation, plant-based meat has the potential to future-proof our protein supply against zoonotic diseases and future pandemics that are a commonplace consequence of factory farming.
Always avoid using objectifying terms like livestock and factory farming.
Which of the two terms mentioned below is better recommended for use in external communications?
Conventional animal agriculture
Industrial animal agriculture
Conventional animal agriculture since it sounds the least activist-y.
What is the name of the font that we use for all GFI India documents and materials?
IBM Plex Sans
There is one word in this sentence that is incorrectly used. Identify and replace the word.
GFIdeas India conducted a student engagement workshop at IIT Bombay to create awareness around smart protein among students and researchers.
GFIdeas India conducted a student engagement workshop at IIT Bombay to create awareness about smart protein among students and researchers.
The GFIdeas community leads would like to host a networking event for the community members. What would be the best way to organise this without violating the private benefit rule?
Organise an educational event with a session, resource sharing, or panel that would have a networking mixer as a subset of the agenda instead of being the focal point.
Think back to the evolution of terminology for cultivated meat at GFI. Which were the two iterations used by our organisation globally before we landed on cultivated meat?
Clean meat
Cell-based meat
Which one of the sentences below reads correctly according to our style and writing guidelines?
We’re currently hiring for two new open positions in the Industry vertical.
We’re currently hiring for 2 new open positions in the Industry vertical.
Option 1 is correct. Spell out numbers up to and including nine. Use digits after that.
What's wrong with this bullet in the global weekly report?
The scitech team had a check-in with Professor Malcolm X from NIT Madras about next steps for a smart protein R&D MoU. The discussion included finalising timelines and collaboration areas. The administrative formalities for the research agreement are still being determined.
This doesn't contain high-level information valuable enough for our global audience and isn't at a stage where it's concrete enough to share.
Is this sentence punctuated correctly?
As part of an international network of organisations with partners in the U.S., Brazil, Europe, Israel and Asia Pacific, GFI India is on a mission to build a secure, sustainable and just global food future.
Oxford commas are missing.
As part of an international network of organisations with partners in the U.S., Brazil, Europe, Israel, and Asia Pacific, GFI India is on a mission to build a secure, sustainable, and just global food future.
A company has announced the largest-ever shipment of PB meat products from India yet. The company PoC has requested our team to provide a quote in their press release. Can we take this forward?
Yes, we can provide a quote as long as it speaks positively for how this milestone is positive for the sector in general and isn’t promoting the company in question.
This is a statement from the 2025 Fermentation State of the Industry Report draft. Which terminology for this modality is correct?
1. The fermentation-derived protein industry is best understood as a story still unfolding. It is a story of scientific progress amid challenges and headwinds.
OR
2. The fermentation-enabled protein industry is best understood as a story still unfolding. It is a story of scientific progress amid challenges and headwinds.
Both are correct.
This is part of an email outreach blurb for an upcoming webinar. Pick the grammatically correct one that also matches our style guide.
The Online Webinar, ‘Unlocking the Potential of Pulses: Innovations in Smart Proteins’ is scheduled for April 25 2024, at 5:00 PM IST.
The online webinar - 'Unlocking the Potential of Pulses: Innovations in Smart Proteins' is scheduled for April 25th, 2024, at 5:00 PM IST.
The online webinar, Unlocking the Potential of Pulses: Innovations in Smart Protein, is scheduled for April 25, 2024, at 5:00 PM IST.
Option 3 is correct. When highlighting titles that are already in title case, we at best only need one way to spotlight them. So you would either embolden, or single quote or italicise them. Use sentence case for online webinar.
Date: April 25, 2024, at 5.00PM IST
Select the correctly punctuated sentence.
Smart protein - meat, eggs, dairy and seafood developed from plant-based, fermentation-derived, and cultivated protein - will be key to feeding 10 billion people by 2050.
Smart protein—meat, eggs, dairy, and seafood developed from plant-based, fermentation-derived, and cultivated protein—will be key to feeding 10 billion people by 2050.
Smart protein—meat, eggs, dairy and seafood developed from plant based, fermentation derived, and cultivated protein—will be key to feeding 10 billion people by 2050.
Option 2 is correct as it uses em dashes, Oxford commas, and hyphens correctly.
Identify what is wrong with this sentence.
The top product formats are almond milk, burger patties, oat milk, cheese, and tikka/keema.
Tikka/keema must be italicised as they are words that are not accepted in the Oxford dictionary.
Here’s an excerpt from GFI India’s 2025 State of the Industry Report section on key developments under the government collaboration section. Does it violate the private benefits policy?
In 2025, Shandi Global became the first company to incorporate their protein powder into the midday meal in alignment with certain state governments. (More details on their website here.)
We should rarely, if ever, hyperlink a company/entity website—which, in the case of a for-profit company, would be mildly promotional and should be avoided on private benefit grounds.
Smart protein: singular vs. plural. Which of the below sentences uses the term correctly?
At GFI India, we envision a future where <b> smart proteins taste as good as, cost as much or less than, and are as accessible as conventional animal proteins.
At GFI India, we envision a future where smart protein tastes as good as, cost as much or less than, and are as accessible as conventional animal proteins.
Option 1 is correct.
Use “smart protein” when using it as an adjective, e.g., “the smart protein landscape.” Use “smart proteins” when using it as a noun, e.g., “smart proteins are gaining traction.”
Pick the correct and updated GFI India logo as of March 2025.
Version 1 is correct.
What is the correct way to refer to a GFI India-published resource? There can be more than one right answer.
The SciTech team published a two-part nutritional analysis titled Decoding Smart Protein Nutrition.
The SciTech team published a two-part nutritional analysis titled Decoding Smart Protein Nutrition.
The SciTech team published a two-part nutritional analysis titled ‘Decoding smart protein nutrition.’
The SciTech team published a two-part nutritional analysis titled “Decoding smart protein nutrition.”
Options 1 and 2 are correct.
How would you spell out today’s date (the day, month, and year) in the correct format and order as per GFI’s style & writing guide?
March 5, 2025
We have built inroads with the Maharashtra government on a pulses value chain pilot project. Plantaway is looking to diversify their inputs away from imported pea protein and is interested in an audience with the minister/secretary. How would you reply and take this forward?
If the government had requested an audience, it would have been a different scenario. But in this case, we would have to find a way to have the government select the companies they want to meet for the purpose of the project or create an open opportunity for all startups in the ecosystem to meet the minister’s office.
The Good Food Institute v/s the Good Food Institute: Which of the below sentences is correct?
Over the last few years, The Good Food Institute India has been laying the groundwork for the smart protein sector.
Over the last few years, the Good Food Institute India has been laying the groundwork for the smart protein sector.
Option 2 is correct.
The Good Food Institute is our legal name, but when used within a sentence, “the” is lowercase. “The” is also not present in our logo. We are also not obligated to use the word “the” in every instance or use.
When describing GFI India, which one of the below statements holds true?
GFI India is a nonprofit organisation, part of a global network of affiliates.
GFI India is part of a non-profit network of organisations.
Option 2 is correct.
You are at World Food India—a ministry event. You are in conversation on a panel with an international ingredient manufacturer looking to enter the Indian market. After the discussion, GoodDot’s founder comes up to congratulate you. Keeping in mind the private benefit rule, are you allowed to make introductions between the two parties within this setting?
Making introductions in a social setting does not violate the rule.