Why is Social Media Important?
Why is Social Media Important?
Social media enables people and businesses to share ideas, personal info, and product updates.
Crisis & Reputation Management Do What?
Respond quickly to issues via social media
Social Media Require What?
Time And Mney
What Is E-business?
using the internet to produce & sell goods/services for profit
The Two Primary Models Are?
B2B and B2C
What Percent of Adults Use Social Media?
70%
What Is A Social Media Community?
Groups of people with shared interests
What Are Quantitative Measures?
Website visits, followers, leads, customers
KPIs → connect to objectives, set benchmarks
What Is E-commerce? (hint. Its part of e-business)
buying & selling online
A Business Model Defines What?
How a company earns revenue & reduces expenses.
Social Media Allows What Type Of Feedback?
Two-way Feedback
Companies Use Social Media To Listen To Stake Holders. True Or False?
TRUE
What are Qualitative Measures?
Sentiment analysis (mood & attitude)
Customer satisfaction, resolution rate & time
What Percent Of Online Transactions Happen Mobile?
40 Percent
In The Business-to-Business Companies Do What?
Companies sell to other businesses
Traditional marketing allows what?
One-way communication
Social Media Supports Both Long-term And Short-term Business Goals. Describe One
Long-term: Build brand awareness & reputation
or
Short-term: Increase website traffic & generate sales leads
How Many Steps Are There To Build A Social Media Plan?
5
Helping Lowe Costs By Hiring External Experts Is?
Outsourcing
In The Business-to-Consumer Companies Do What?
Companies sell directly to individual consumers
Name Two Reasons Companies Use Social Media
Builds relationships with customers
Strengthens brands & launches products
Shares information & provides customer service
Helps companies learn customer preferences
Who Manages A Company's Social Media Community?
social media community manager
Of The Steps to Build A Social Media Plan Name Two.
Listen to determine opportunities
Establish objectives
Segment & target customers
Select tools
Implement & integrate
E-businesses Need Specialized Resources Name Two.
Human.
Material.
Informational.
Financial.
Of The Five Other E-Business Models Previously Discussed Name Two.
Advertising Model, Brokerage Model, Consumer-to-Consumer, Consumer-to-Business, and/or Subscription/Pay-per-View