TikTok & Safety
The age group that is prohibited from using TikTok
Who is children under 13?
Where do advertisers (brands) fall in the Power-Interest Matrix:
a) High power, high interest
b) Low power, high interest
c) High power, low interest
d) Low power, low interest
What is high power, low interest (c)?
What were the 2 PESTEL factors we examined?
What is technological and legal factors?
This occurs when kids don't fully understand what they are "agreeing" to in the terms of service of the platform
What is uninformed consent?
The stakeholder group that includes kids, parents, and creators
What is low power, high interest?
The likelihood of underage users accessing TikTok is very high, because many kids lie to bypass what simple policy
What is age gate?
What are 2 proactive measures that children and society can be educated on to make TikTok a safer platform
What is:
- Data & Privacy Regulations
- Body-Image Awareness
- Gambling Risks
- Mental Health
This ethical idea states that platforms have a responsibility not to exploit vulnerable users, and those who cannot fully understand risks
What is duty-based ethics?
Using the risk analysis, what were the two mitigation strategies for exposing kids to harmful or inappropriate content?
What are more youth-specific feeds and safer algorithms?
This type of unsafe interaction occurs when adults attempt to form inappropriate relationships with minors on TikTok
What is online grooming?
This is a major flaw in TikTok's safety system, which occurs because children can't fully understand complex data practices
What is a flawed consent system?
Banning certain ads and switching to non-personalized ads is a mitigation for what type of risk
What is targeted ads that influence minors?