CUSTOMER CENTRICITY
What does customer centricity primarily focus on?
A. Maximizing short-term profits
B. Standardizing products
C. Understanding and adapting to customer needs
D. Reducing operational costs
C. Understanding and adapting to customer needs
Why do businesses need business intelligence today?
A. To reduce advertising spend
B. To replace employees
C. To adapt in a competitive and changing environment
D. To automate pricing
C. To adapt in a competitive and changing environment
Marketing for growth depends primarily on what?
A. Knowledge
B. Advertising budgets
C. Sales promotions
D. Market size
A. Knowledge
What did Nico learn from Bryan during this course?
Don't get married.
Customer centricity is described as what in modern marketing?
A. A pricing strategy
B. The new marketing battlefront
C. A branding tactic
D. A sales funnel
B. The new marketing battlefront
A learning organization primarily does what?
A. Focuses on internal opinions
B. Acquires knowledge from the external environment
C. Copies competitors
D. Reduces innovation risk
B. Acquires knowledge from the external environment
Which factor can limit a company’s growth?
A. Too many customers
B. Strong branding
C. Poor marketing management
D. High awareness
C. Poor marketing management
What building and what room are we in right now?
NE01 412
Which concept shows that strong customer value leads to business success?
A. Value → Profit
B. Promotion → Sales
C. Product → Profit
D. Cost → Revenue
A. Value → Profit
What best describes the learning process in organizations?
A. Linear and fixed
B. Random and informal
C. Continuous and circular feedback
D. Seasonal and reactive
C. Continuous and circular feedback
Where is customer knowledge primarily applied?
A. Product development only
B. Customer relations
C. Supply chain management
D. Finance
B. Customer relations
How much did Tesla spend on development of the Cybertruck?
Which level of value creation focuses on trust and communication?
A. Financial
B. Structural
C. Social
D. Operational
C. Social
Why can large amounts of data become a problem?
A. Data is always accurate
B. Quantity can reduce insight quality
C. More data guarantees better decisions
D. Data replaces strategy
B. Quantity can reduce insight quality
Effective customer relations require companies to:
A. Focus on transactions
B. Automate all communication
C. Nurture relationships over time
D. Reduce personalization
C. Nurture relationships over time
Which company was NOT listed in the presentation?
A. Adidas
B. lululemon
C. Samsung
D. P&G
B. lululemon
A 5% increase in customer share can result in approximately what increase in profits?
A. 5%
B. 10%
C. 15%
D. 25% or more
D. 25% or more
According to the slides, information only becomes business intelligence when it is:
A. Analyzed and applied
B. Collected
C. Stored
D. Visualized
A. Analyzed and applied
Being customer-focused should happen at what level?
A. Marketing department only
B. Senior management only
C. Customer service teams only
D. Every level of the organization
D. Every level of the organization
What happened on June 29th, 2007?
The launch of the iPhone.