Campaign
What is the name of the national campaign from this article?
The Heart Truth
34%
What was the original misconception about Heart Disease
It was a "Man's Disease"
What is unique about the Heart Truth campaign?
The first federal campaign focused on women and heart disease
Did awareness of heart disease as the #1 killer increase or decrease after the campaign?
Increased
What federal institute sponsers the Heart Truth campaign?
The National Heart, Lung, and Blood Institute
If you have one major risk factor for heart disease, what does it do to that person's risk?
It doubles the risk
What groups of women were seen as having lower awareness but higher prevalence of some risk factors?
African American women and Hispanic women
What event occured that showed designer dresses modeled by celeberities?
The Red Dress Collection fashion show
Women who are aware of their heart disease risk are more likely to be?
Physically active
Who age range was the primary audience of the campaign?
What are two modifiable risk factors for Heart Disease?
High blood pressure, high cholesterol, obesity, physical inactivity, smoking
Why did the campaign eventually shift it's focus to younger women?
Which First Lady served as the founding ambassador of the campaign?
Laura Bush
What emotional response did the campaign aim to motivate a behavior change?
A wake up call
The Red Dress
In 2009-2010, what percentage of women were aware of heart disease being their leading cause of death?
54%
What is a behavorial theory used throughout the campaign?
Health Belief Model, Theory of Reasoned Action, Social Learning Theory, Transtheoretical Model
Which type of corporate sectors were prioritized for their partnerships?
Women oriented sectors such as fashion, religion, and nutrition
From 2000 to 2009, awareness that heart disease is the number 1 killer increased from what to what percentage?
34-54%
What is the #1 slogan for this campaign?
Heart Disease doesn't care what you wear
What was the mortality statistic before the campaign versus after?
1 in 3 versus 1 in 4
What psychological barrier prevented women from acting on their own risk?
They didn't make the personal connection between the risk factors and their own risk
How did engaging the fashion industry strengthen stakeholder relationships with the campaign’s audience?
It helped connect to a women's identity or culture
To empower women and show that it's possible to make change